Head of Marketing Data, Decisioning & Delivery Platforms

PNC Bank•Pittsburgh, PA

4d•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As the Head of Marketing Data, Decisioning & Delivery Platforms within PNC's marketing organization, you can be based in Birmingham, AL; Washington DC; Chicago, IL; Cleveland, OH; Pittsburgh, PA; Houston, TX; or Northern VA. In this role you will lead the strategy and execution of PNC’s core marketing technology ecosystem—enabling data-driven, personalized customer experiences at scale. This role is accountable for integrating marketing data, decisioning, and campaign execution platforms to unify insights, accelerate speed-to-market, and improve overall marketing effectiveness. You will define and deliver a modern marketing operating model that connects data, decisioning, and delivery, while partnering across Marketing, Analytics, Technology, and Operations. This leader will drive innovation through product-driven practices, scalable platforms, and a strong test-and-learn culture to maximize customer engagement and business impact.

Requirements

Proven leadership of enterprise marketing technology and customer data platforms (CDP) at scale
Deep expertise in data architecture, identity resolution, governance, and marketing measurement
Hands-on experience with Adobe Experience Platform (RT-CDP, AJO, CJA) and content and workflow tools (AEM, Workfront) and Pega
Track record driving cross-functional alignment across Marketing, Analytics, Data, Technology, and Risk
University / college degree.
Industry-relevant experience is typically 8+ years.
At least 5 years of prior management experience is typically required.
Proven leadership experience with a moderate to large scope of responsibility is required.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Bachelors

Nice To Haves

Executive influence and communication across technical and business stakeholders
Vendor and partner management within a complex platform ecosystem
Customer-focused, strategic thinking with strong technical fluency and a bias for ownership and measurable outcomes
Agile Web Development
Business Requirements Documentation (BRD)
Data Visualization
Digital User Experience
Employee Engagement
IT Architecture
JavaScript
Wireframing
Business Acumen
Competitive Environment
Design Thinking
Effective Communications
Innovation
Knowledge Of Product Line
Solutions Development
Higher level education such as a Masters degree, PhD, or certifications is desirable.

Responsibilities

Defines complex, cross-functional digital strategies across business segments to optimize digital experience, leveraging design thinking and other best practices by leading Digital teams.
Defines the strategy related to digital experiences for applicable business segments or product groups.
May Participate in the marketplace to influence digital experience trends.
Leads digital teams.
Sponsors potential digital experience projects for feasibility and value.
Presents initiatives and policy changes to gain executive buy-in.
Manages progress to ensure initiatives are completed on time, within budget and meet strategic goals.
Serves as senior point of escalation and ensures successful outcomes from key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders (including key vendors) throughout the experience lifecycle.
As part of the first line of defense, supports determination of risk appetite and limits.
Owns business response to audit and regulatory finding.
May participate in client facing activities.
Structures, allocates resources and manages Digital teams.
Motivates and develops the performance of the product development management team and key contributors.
Development planning.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service.