Head of Marketing & Content

Pen Manufacturing (Formerly Pendarvis Manufacturing)•Anaheim, CA

6h•$80,000 - $120,000•Onsite

About The Position

We are looking for a hands on Head of Marketing & Content to build the marketing engine for Pen Manufacturing and, over time, the broader Metal Solutions platform. This role starts at our Pen Manufacturing plant in Anaheim. The initial mission is simple: build a high output marketing and content engine that works at Pen. As we prove the model and grow Metal Solutions, we want this person to expand that playbook across our other manufacturing companies and plants and ultimately grow into leading marketing across the broader platform. This is not a role for someone who wants to sit behind an agency, manage a calendar, and review other people's work. We want a builder and creator. You should be equally comfortable developing marketing strategy, walking onto the manufacturing floor with a camera, interviewing a welder or engineer, editing the footage, publishing it on LinkedIn, managing a newsletter, reviewing CRM data, and getting on a call with an outside SDR agency to improve its performance.

Requirements

Excellent writing ability
Strong content creation skills
Video shooting and editing experience
Deep understanding of LinkedIn
Strong marketing strategy instincts
Experience across multiple digital channels
Experience working directly with sales teams
Experience managing SDR agencies, lead generation partners, or outbound campaigns
Strong analytical instincts and an ability to connect marketing activity to commercial results
The ability to understand technical products and communicate them simply
The ability to operate independently without a large marketing team underneath you
High standards for creative quality combined with the ability to produce content at high volume

Nice To Haves

AI experience is a major plus. We want someone who understands how to use AI tools to accelerate video and content editing, research, repurposing, automation, and overall production volume without sacrificing quality.
Experience using AI to dramatically increase content production and editing speed
SEO and website management experience
CRM experience
Industrial, manufacturing, infrastructure, aerospace, defense, construction, engineering, or technical B2B experience
Strong practical SEO experience is therefore a major advantage. Ideally, you understand keyword strategy, on page SEO, content strategy, website management, analytics, and the fundamentals of technical SEO.

Responsibilities

Shoot photo and video content
Edit short and long form video
Write LinkedIn posts, articles, case studies, emails, and website copy
Interview employees, customers, executives, and technical experts
Turn shop floor activity into compelling stories
Repurpose individual stories into multiple pieces of content across channels
Build and manage a consistent content calendar
Own strategy and execution for company pages, executive profiles, thought leadership, customer engagement, recruiting content, and content supporting our outbound sales efforts.
Own our ongoing customer and prospect newsletter strategy, including identifying stories, writing and editing copy, building campaigns, maintaining lists, and measuring performance.
Identify target customers and industries
Develop messaging and campaigns
Create sales collateral
Support outbound prospecting
Manage outside SDR and appointment setting agencies
Review targeting and account lists
Monitor lead and appointment quality
Hold outside partners accountable for results
Track what turns into pipeline and revenue
Help maintain CRM cleanliness, lead data, campaign attribution, and basic sales and marketing workflows.
Bring significantly more capability in house for SEO, website management, analytics, and digital marketing.
Build a repeatable marketing and content engine at Pen Manufacturing
Build toward approximately five pieces of content per day across formats and channels
Make LinkedIn a meaningful source of awareness, relationships, recruiting, leads, and commercial opportunities
Build a strong library of video, photography, case studies, customer stories, and sales content
Establish consistent customer and prospect newsletters
Improve our CRM and marketing data
Improve the effectiveness of our SDR and outbound programs
Build clear reporting connecting marketing to leads, opportunities, and revenue
Bring more SEO, content, website, and digital marketing capabilities in house
Create a repeatable playbook that can eventually be deployed across additional Metal Solutions plants
Deploy what works at Pen across the broader organization as Metal Solutions grows and adds additional manufacturing businesses and plants.
Build and lead the marketing function across an expanding portfolio of industrial businesses.