Head of Content

WeScale • Austin, TX

2d

About The Position

WeScale Media is the in-house content engine behind WeScale. We teach entrepreneurs how to build real, branded Print-on-Demand businesses on Shopify, and we are building the media brand that makes WeScale the most trusted name in the space. This role owns the strategy, operating system, and team behind that content engine. It is not a posting role. It is not a vague creative director seat. It is a builder role for someone who can turn founder expertise into a repeatable, high-performing media machine. The Role The Head of Content owns what we make, why we make it, how it gets produced, and how it performs. You will lead content across YouTube, short-form, podcast, and social. You will build the standards, systems, workflows, and team needed to ship high-quality content consistently without everything depending on the founders.

Requirements

• 5+ years in content production, digital strategy, video-first audience growth, or a similar role
• A track record of growing a real audience with numbers you can show
• Experience leading creative teams or direct reports
• Strong editorial judgment and taste. You can make the call without needing a brief for everything
• Deep platform fluency across YouTube, Instagram, TikTok, X, and emerging formats
• A systems mindset. You build repeatable processes, not one-off saves
• Comfort working with project management tools, shared asset libraries, production calendars, and tight deadlines
• An AI-forward operating style

Nice To Haves

• Experience in ecommerce, Shopify, creator economy, or education content

Responsibilities

• Owns what we make, why we make it, how it gets produced, and how it performs.
• Lead content across YouTube, short-form, podcast, and social.
• Build the standards, systems, workflows, and team needed to ship high-quality content consistently without everything depending on the founders.
• Content strategy and editorial direction across WeScale Media
• Hooks, scripts, titles, thumbnails, packaging, editing standards, and distribution strategy
• The WeScale voice across Meg, Chris, and the broader brand
• Production workflows, batch systems, asset organization, and quality control
• Hiring, leading, and developing the content team beneath you
• Performance across reach, retention, click-through rate, views, and downstream business impact

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed