Head of Content

santehq.com • New York, NY

1d • $100,000 - $150,000

About The Position

Santé is the #1 operating system for local retailers, offering a platform that manages point of sale, integrated payments, eCommerce, inventory management, delivery-app integrations, marketing, bookkeeping, and AI Agents. The company aims to empower local store owners to compete with larger chains by providing advanced technology, including AI agents that optimize inventory and promotions. Santé is experiencing significant growth, helping hundreds of local retailers cut costs and increase revenue. The company culture emphasizes domain expertise, curiosity about the future, challenging assumptions, and building a lasting company.

This role is crucial for developing Santé's brand through video content. The Head of Content will own the strategy and execution for Reels, TikTok, and YouTube, aiming to significantly increase brand visibility and customer connection. The company has achieved substantial growth with minimal content to date, and this role is seen as the missing piece to further accelerate success. The Head of Content will collaborate closely with the Founders to establish a unique online personality that differentiates Santé in the retail tech market.

Requirements

• Strategic storyteller with a proven track record of producing viral content for brands (B2B or D2C)
• Experience leading or executing on content plans at a startup or agency that works with non-traditional brands willing to take risks
• Natural intuition for connecting with people regardless of their background or interest
• Cares about the craft of editing and videography, always looking to push the boundaries of their best work
• Comfort operating with high ownership in a small team where decisions become the standard

Responsibilities

• Shoot short-form, attention-demanding content across Facebook, Instagram, LinkedIn and TikTok
• Edit video and audio in CapCut, Adobe Premiere or whatever you are fluent in
• Iterate on your content strategy and brand voice by tracking the virality of your content to maximize reach to relevant people
• Build a repeatable framework that extends the shelf-life of important assets for continuous content publishing
• Collaborate with Sales, Customer Experience and Engineering to maintain a cohesive brand and story across various content types like training videos, product launches, and webinars
• Leverage analytics and performance data to measure content effectiveness, prioritizing reach, leads, and revenue

Benefits

• Company-sponsored benefits
• 401(k)
• Nightly team dinners

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed