Head of Content - Talent Pool

Babble Cloud

3d • Remote

About The Position

Babble is seeking a Head of Content to own and run its content operating system, which is the core knowledge behind everything published. The role focuses on the 'They Ask, You Answer' approach, emphasizing honest and clear answers to customer questions rather than generic marketing copy. This position is crucial for maintaining Babble's reputation as a trusted advisor. The role involves using AI-powered tools, but with a strong emphasis on editorial judgment for shaping briefs, checking, and approving content. The Head of Content will work alongside one other person in the content function, acting as the final quality check. Key accountabilities include owning the core body of knowledge, prioritizing topics, directing AI tools, ensuring content organization and consistency, and reporting on performance.

Requirements

• Strong content or editorial background in a B2B environment.
• Proven ability to define what a business says, not just write it well.
• Excellent, precise written English.
• Experience using AI tools in a disciplined, consistent way to produce high-quality, on-brand content.
• Comfortable working alongside one other person day to day, setting a shared standard.
• Experience maintaining consistency and quality across content produced by multiple contributors.
• Confident holding a quality standard and pushing back on stakeholders when content doesn't meet the bar.
• Skilled at turning technical or scattered knowledge into a clear answer a customer would genuinely want to read.
• Editorial judgment - able to prioritize, and to explain and defend that judgment to stakeholders.
• Comfortable being the human in the loop - giving clear direction up front and catching what AI gets wrong at the end.
• Practical, organized thinker who can define and stick to a simple, consistent structure.
• Comfortable being the person who sends something back if it doesn't meet the standard, regardless of who wrote it.
• Discipline and attention to detail.
• Owner-operator mindset - does the work personally as well as setting the bar for others' output.
• Comfortable with data - reads it and adjusts the plan, not just reports the numbers.

Nice To Haves

• Familiarity with the They Ask, You Answer (Endless Customer) approach to content.
• Experience with agentic AI.

Responsibilities

• Own and personally run Babble's content operating system, including the core knowledge base and AI-powered tools.
• Answer real customer and prospect questions clearly and honestly, adhering to the 'They Ask, You Answer' approach.
• Prioritize content topics based on customer importance.
• Direct AI-powered content tools by shaping briefs and standards, and personally checking and correcting AI-generated content.
• Ensure all published content is properly organized and easily discoverable by both humans and AI tools.
• Maintain consistency across all campaigns and content, ensuring they draw from accurate, approved information.
• Reference pricing and product facts from Babble's single source of truth.
• Work alongside the other content team member, setting standards and remaining hands-on.
• Report on content performance in actionable terms for the CMO.

Benefits

• Risk cover (Life Cover, Critical Illness Cover, funeral benefits, some Disability benefits)
• 22 days holiday plus UK Bank Holidays, with increased annual leave based on length of service
• 5% allowance based on basic salary for Medical Aid
• UPS provided to assist with load shedding
• Babble issued laptop
• Annual Company Celebrations
• Home-Working Policy

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed