Head of Marketing Communications, Varian Business Area

Siemens Healthineers

1d•$240,000 - $330,000•Onsite

About The Position

The Head of Marketing Communications has broad global responsibility for company positioning, branding, strategic marketing, and integrated message delivery. She or he will lead message development and content creation for the cancer care narrative across Siemens Healthineers highlighting our commitment to a world without fear of cancer. This leader will emphasize the value of the entire Siemens Healthineers portfolio and will work closely with other business areas and Varian business area marketing and regional counterparts to drive cohesive and integrated, global thought leadership programs, describing how our solutions enhance the patient care journey, throughout our various channels including tradeshows, web, social media and other outlets. This position oversees a team of strategic marcom advisors, creative developers, and brand managers, as well as partners with peers in the tradeshow, digital operations and public relations teams to implement programs.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications or related field.
Successful track record in senior marketing and management roles.
Experience in a regulated device environment is needed.
Minimum of 15+ years successful marketing communication experience and brand management or previous experience showing the use of skills necessary to execute this position successfully
Proven track record of building and managing high performance teams.
Knowledge of the financial components of marketing communications management, including the building of an annual business plan, understanding of forecast accuracy, and ability to manage fiscal plan to budget
Strong leadership skills and ability to thrive in results-oriented environment
An affinity for current digital technologies is essential
Ability to define problems, gather data, establish facts, and draw valid conclusions
Excellent oral and written communication skills and strategic listening skills are necessary to effectively exercise tact, discretion, judgment and diplomacy when interacting, influencing and/or negotiating with all levels of internal and external stakeholders
Strong organizational skills - attention to detail and self-motivator - willingness to take the initiative
Ability to travel, as needed

Nice To Haves

MBA a plus
Medical device experience a plus

Responsibilities

Position Siemens Healthineers as the leader in cancer care among healthcare, patient and employee communities
Lead the Siemens Healthineers brand transition within the Varian business area, including naming architecture adherence across product lines.
Create credible messaging and content leveraging clinical data and practices as well as product innovations to support the cancer care narrative.
Collaborate with product marketing/management, creative, digital operations partners, and other subject matter experts to create best-in-class tools such as podcasts, videos, and other digital tools.
Determine and leverage placement and channel strategies, including digital marketing, social media, public relations, events, promotions, etc., that drive interest, influence and achieve growth targets and establish success criteria.
Ensure continuity of cancer care messages are integrated into global tradeshows around the world.
Develop, test, and execute strategic, innovative, and integrated programs to drive sales and brand management across the company’s business lines, product lines and geographic locations.
Ensure performance metrics and tracking tools are in place to measure results.
Lead and inspire team to think strategically and act creatively to achieve business objectives.
Forge strong connections with Varian’s senior leaders (business unit and corporate function leaders) and internal and outside partners to effectively message the company’s successes, innovation story, strategic themes, and differentiating as the leader in cancer care
Constantly builds skills and processes within the team to ensure the team is operating at a best-in-class level, using various forms of communication as a key part of business strategy.