Head of Marketing

We are seeking a Head of Marketing to join our team at Immunefi. Reporting to the VP of Revenue, you will be responsible for developing and executing a data-driven inbound marketing strategy to attract and convert high-quality leads. Your role will involve driving brand growth, building and nurturing a vibrant community, leading product marketing efforts, and providing team leadership. The ideal candidate will have a minimum of 4 years of marketing experience, with a focus on inbound lead generation and measurable results in a B2B SaaS environment.

• Develop, execute, and refine a data-driven inbound marketing strategy to attract and convert high-quality leads
• Establish and track inbound lead generation metrics, including MQL and conversion rates
• Test various channels for inbound lead generation, such as customer launch announcements, events, KOLs, social media, and paid advertising
• Implement effective O&O tooling, including email marketing campaigns, landing pages, marketing automation, and lead nurturing workflows
• Define the meaning of Immunefi to customers and crystallize core brand messaging for Web3 projects and Whitehat Hackers
• Drive brand awareness and equity through creative campaigns, consistent messaging, and impactful storytelling
• Build and nurture a vibrant community of advocates, customers, and partners across O&O social channels
• Develop strategies to foster engagement and advocacy within the community
• Leverage community insights to drive referrals and enable community members to win new customers
• Develop a deep understanding of customer needs, product/service suite, target audience, and competitive landscape
• Lead go-to-market strategies for new product launches, including positioning, collateral development, awareness/education, and lead generation
• Create compelling product collateral, case studies, and sales enablement tools to support the sales team
• Build and coach a team that can deliver goals and support growth as Immunefi scales
• Align the marketing team's goals with revenue objectives and drive cross-functional collaboration
• Bring effective marketing tooling with an ROI premise to marketing efforts on both sides of the funnel
• Excellent written and verbal communication skills

• Minimum of 4 years of marketing experience, preferably in a B2B SaaS environment
• Strong emphasis on inbound lead generation and measurable results
• Proven track record of exceeding measurable ROI based inbound lead generation metrics and KPIs
• Ability to think strategically and develop actionable plans
• Prior experience in managing and building teams based on results
• Familiarity with marketing tools and analytics
• Excellent written and verbal communication skills

• 100% remote-first work environment, flexible schedule
• Autonomous work environment with trusting, smart, reliable team members
• An opportunity to be building an early-stage company in a dynamically evolving market and industry
• An opportunity to build your own path in the company as we continue to evolve and grow
• A global market (it’s fun to meet people from all over the world every day!)
• A chance to make impact and participate in building and securing the ecosystem for smart contracts and the future of money (we’re protecting over $100B in user funds)