Head of Marketing

We are seeking a Head of Marketing to join Immunefi, a leading bug bounty platform in the decentralized finance (DeFi) space. Reporting to the VP of Revenue, you will be responsible for driving growth on both sides of our marketplace - whitehat hackers and Web3 projects. Your role will involve developing and executing a data-driven inbound marketing strategy, building brand awareness and equity, nurturing a vibrant community, and leading go-to-market strategies for new product launches. As a key member of our revenue leadership team, you will play a crucial role in protecting the future of money in the DeFi industry.

Develop, execute and finesse a data-driven inbound marketing strategy to attract and convert high quality leads.

Establish and track inbound lead generation metrics, including but not necessarily limited to MQL and conversion rates.

Effectively test various channels for inbound lead generation including but not limited to customer launch announcements, physical/digital events, KOLs, Social and paid advertising.

Implement effective O&O tooling including but not limited to email marketing campaigns, landing pages, marketing automation, and lead nurturing workflows to accelerate lead progression.

Define what Immunefi means to our customers and work backwards from that to crystallize our core brand messaging for Web3 projects and Whitehat Hackers.

Drive brand awareness and equity through creative campaigns, consistent messaging, and impactful storytelling.

Leverage our customer announcements to drive the flywheel for our brand i.e. enable our customers to champion our brand through their channels.

Build and nurture a vibrant community of advocates, customers, and partners across our O&O social channels including Twitter, Discord and Telegram.

Develop strategies to foster engagement and advocacy within the community.

Leverage community insights to drive referrals and enable our community members to win new customers for Immunefi.

Scale our O&O social channels with quantified measurement to prove success.

Develop a deep understanding of our customer needs, product/service suite, target audience, and competitive landscape.

Lead go-to-market strategies for new product launches, including positioning, collateral development, awareness/education and lead generation.

Create compelling product collateral, case studies, and sales enablement materials to support the sales team.

• Minimum of 4 years of marketing experience, preferably in a B2B SaaS environment
• Strong emphasis on inbound lead generation and measurable results
• Proven track record of exceeding measurable ROI based inbound lead generation metrics and KPIs
• Ability to think strategically and develop actionable plans
• Prior experience in managing and building teams based on results
• Familiarity with marketing tools and analytics
• Excellent written and verbal communication skills

• 100% remote-first work environment, flexible schedule
• Autonomous work environment with trusting, smart, reliable team members
• An opportunity to be building an early-stage company in a dynamically evolving market and industry
• An opportunity to build your own path in the company as we continue to evolve and grow
• A global market (it’s fun to meet people from all over the world every day!)
• A chance to make impact and participate in building and securing the ecosystem for smart contracts and the future of money (we’re protecting over $100B in user funds)