Head of Lifecycle Marketing

TextNow • New York City, CT

7d • Hybrid

About The Position

TextNow is seeking a strategic, data-driven Head of Lifecycle Marketing to transform lifecycle marketing into a core growth engine. This role will drive engagement, retention, and sustainable revenue by owning the end-to-end customer lifecycle strategy, from onboarding and education through engagement, monetization, retention, and winback. The goal is to build a scalable lifecycle system that strengthens activation, accelerates habit formation, reduces churn, and increases long-term customer value while maintaining customer trust. The Head of Lifecycle Marketing will lead a high-impact team and collaborate with Product, Analytics, Brand, and Performance Marketing to ensure customers understand, adopt, and continue using TextNow.

Requirements

• 10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company-level retention and revenue outcomes
• Proven leader who has built and scaled lifecycle strategy in a high-growth, consumer, subscription, or app-first business
• Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale
• Strategic thinker who sees lifecycle as a core growth lever, not just a messaging function
• Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement
• Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights
• Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design
• Strong cross-functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals
• Builder of high-performing, accountable teams with clear standards and operational discipline
• Growth-oriented but deeply protective of customer trust, brand equity, and long-term value creation
• Comfortable operating with executive visibility and accountability in a fast-scaling environment

Responsibilities

• Lead Retention and Engagement Strategy
• Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value
• Define and execute a lifecycle roadmap aligned to company and marketing OKRs
• Translate customer insights and behavioral data into measurable programs that drive long-term value
• Partner cross functionally to deliver a consistent, high-quality customer experience across the funnel
• Transform Onboarding and Early Experience
• Redesign onboarding to improve clarity, trust, and early habit formation
• Identify key early behaviors tied to long-term retention and build programs to drive them
• Reduce early churn through proactive education and expectation setting
• Elevate email, push, and in-app messaging with clearly defined channel roles
• Build Personalization at Scale
• Develop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signals
• Launch behavior-triggered engagement and monetization programs
• Improve message-to-user fit across cohorts and use cases
• Continuously optimize targeting to increase relevance and engagement
• Establish a High-Performance Testing Engine
• Create and own a disciplined lifecycle experimentation roadmap
• Drive testing across messaging, offers, segmentation, and value propositions
• Measure incremental impact and downstream behavior, not vanity metrics
• Oversee lifecycle platform architecture and reporting in partnership with Marketing Operations
• Own Channel Strategy
• Lead lifecycle strategy across email, push, and in-app messaging
• Set standards for frequency, targeting, and customer experience
• Balance monetization goals with long-term brand trust

Benefits

• Free phone service
• Strong work-life blend
• Flexible work arrangements (work-from-home, remote, or access to one of our office spaces)
• Employee stock options
• Unlimited vacation
• 12 paid holidays per year
• Competitive pay
• Health, dental, and vision benefits
• Short-term & long-term disability
• $750 annual wellness benefit or healthcare spending account
• RRSP matching (Canada) | 401(K) (USA)
• Parental leave for eligible employees
• Learning & Development opportunities
• Team events, company-wide off-sites

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed