Head of Lifecycle Marketing, Personal Loans

Upstart

11d•$169,400 - $269,700•Remote

About The Position

Upstart is a leading AI lending marketplace that partners with banks and credit unions to expand access to affordable credit. The company uses advanced AI and over 1,800 signals to make smarter, fairer credit decisions. Upstart is a digital-first company, offering flexibility for employees to work remotely, with intentional in-person connections through team events. The Lifecycle Marketing team focuses on engaging customers with financial products throughout their journey, developing data-driven strategies to improve customer experiences, deepen engagement, and drive business outcomes. As the Head of Lifecycle Marketing, Core Products, you will lead the lifecycle strategy for Upstart's Personal Loan and Small Dollar Loan products. This role involves managing a team of Lifecycle Marketers and collaborating with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to create customer journeys that enhance engagement, boost revenue, and deliver exceptional customer experiences at scale.

Requirements

Bachelor's degree or equivalent practical experience.
7+ years of lifecycle marketing experience supporting B2C products.
3+ years of direct people management experience leading lifecycle marketing teams.
4+ years of hands-on experience building and optimizing customer journeys within an enterprise marketing automation platform.
Experience owning performance-driven lifecycle marketing programs with measurable revenue goals, including forecasting and conversion funnel analysis.

Nice To Haves

Knowledge of lifecycle marketing strategies for complex customer journeys or high-consideration consumer products.
Experience working in financial services or another highly regulated industry.
Experience using customer data platforms to build and activate audience segments.
Experience applying experimentation frameworks and AI-enabled marketing tools to improve lifecycle performance.
Ability to influence cross-functional stakeholders, communicate strategy to technical and non-technical audiences, and develop high-performing teams.

Responsibilities

Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs.
Manage, coach, and develop a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth.
Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance.
Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities.
Develop revenue forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations.
Continuously improve lifecycle operations by identifying opportunities to simplify journey orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.

Benefits

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
Health Savings Account contributions from Upstart for eligible plans (US only)
Income protection benefits, including life insurance and disability coverage for added financial security
Paid time off, sick leave, and company holidays, in line with local requirements
Paid family and parental leave to support caregiving and major life moments (duration varies by country)
Family-centered benefits to support fertility, parenthood, and caregiving needs
Employee Assistance Program (EAP) offering mental health support and life-centered resources
Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you
Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
Connection and community through team events, all-company updates, and employee resource groups (ERGs)
Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)