Head of Industry - Healthcare & Dental

Birdeye

1d

About The Position

Birdeye is hiring a Head of Industry for Healthcare & Dental to define and communicate what its AI coworkers mean for health systems and dental groups. The role owns the healthcare and dental narrative, ensuring the market understands Birdeye’s products and their relevance to distinct healthcare and dental buyers.

The position leads go-to-market work across healthcare and dental, including industry pages, campaigns, content, events, thought leadership, customer proof, competitive intelligence, compliance messaging, and field readiness. It will establish Birdeye as a voice on AI visibility and patient access in healthcare, build a cleared proof library and customer evangelists, and help move compliance concerns into early-stage differentiators. The role also equips account executives and solution engineers with talk tracks, discovery questions, ROI framing, and objection handling.

Requirements

• 8+ years of experience in B2B product or industry marketing, including meaningful experience in healthcare, dental, or health tech.
• Understanding of how health systems and dental groups buy, including committees, security reviews, procurement, pilots, and the differences between corporate and individual-location needs.
• Experience serving as the public voice of a vertical through speaking, writing, and analyst or press conversations.
• Experience writing for regulated buyers and understanding relevant guardrails.
• Clear writing and strong presentation skills, with an ability to communicate simply.
• Comfort with data and an honest approach to interpreting it.
• Hands-on experience with AI agents and the ability to explain a coworker in a live call.

Nice To Haves

• Experience in patient access, revenue cycle, the EHR or PMS ecosystem, or multi-location marketing at scale.

Responsibilities

• Own positioning and messaging for healthcare and dental buyers, including health-system marketing leaders, patient access and contact-center leaders, service-line owners, dental group operators, and compliance and IT reviewers.
• Own the healthcare and dental go-to-market plan and public-facing assets, including industry pages, campaigns, content, and events.
• Build thought leadership through research, bylines, speaking engagements, and executive perspectives on AI visibility and patient access in healthcare.
• Build a cleared healthcare and dental proof library and develop customers into advocates for stage and press; partner with Customer Marketing on stories and references.
• Address HIPAA, BAAs, PHI handling, SOC 2, and EHR and PMS integration questions, positioning compliance as an early-stage differentiator.
• Track competitive intelligence, including healthcare point solutions and AI scheduling entrants.
• Prepare field teams with talk tracks, discovery questions, ROI framing, and objection handling for selling to health systems and dental groups.

Benefits

• 100% employer-paid benefit plans available for employees, with multiple health plan options including HSA and PPO.
• Flexible PTO.
• 401(k) with company match.
• Flexible work-from-home options.
• Maternity and paternity leave.
• Employee Resource Groups.
• Opportunities in a dynamic and fast-growing organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed