Head of Growth

dot. Cards•Los Angeles, CA

1d•Onsite

About The Position

dot.cards is the digital business card of the future. We produce premium networking hardware that pairs with a software platform that lets anyone share their contact info, in seconds. With 2.5M+ devices sold and 100M+ in person connections facilitated, we’ve built strong momentum and clear product-market fit. We are now focused on scaling that foundation significantly across channels, products, and customer segments. Based in LA, we are a revenue-backed, fast grouping company entering our next phase of growth. The Role We are hiring our first Head of Growth to scale our consumer growth engine. This role is designed for a hands-on operator who wants to build and own the growth function from the ground up, with meaningful upside as the company scales. You will own the full growth funnel end-to-end, while prioritizing the highest impact opportunities and leveraging a combination of internal resources and external partners to execute efficiently. The opportunity now is to take what's working and scale it significantly through better channel execution, improved conversion, and more disciplined growth systems. Reporting directly to the CEO, this role requires an immediate, hands-on approach. You will have full ownership of the consumer growth engine, collaborating closely with our internal team and managing external partners focused on creative and media buying.

Requirements

5–10+ years of experience in growth or performance marketing at a high-growth DTC, e-commerce, or founder-led e-commerce company
Proven track record building and scaling a growth function—not just optimizing what someone else built
You are an executor first. You can personally launch a campaign, build a landing page, write copy, pull data, and ship an experiment
Deep fluency with paid media platforms (Meta, Google, TikTok) and e-commerce channels (Shopify, Amazon, marketplace selling)
Strong CRO background—you have personally set up testing frameworks and driven measurable conversion improvements
Experience building lifecycle marketing programs (email, SMS, push) from scratch
Analytical mindset: you think in funnels, cohorts, and unit economics. Comfortable with SQL and BI tools
Experience managing P&L at the channel level with disciplined budget allocation
Creatively relentless—you invent new channels, angles, and approaches that others have not considered. This is essential.
You thrive in a lean environment where speed matters more than process and results matter more than titles

Nice To Haves

Experience with the combo of e-commerce acquisition paired with subscription upsell or recurring revenue models
High-velocity creative testing experience (100+ creatives/week across paid social)
Experience opening new growth verticals or distribution channels beyond digital ads

Responsibilities

Full consumer growth funnel end-to-end: acquisition, activation, monetization, and retention
Paid media across Meta, Google, Microsoft, TikTok, and TikTok Shop with a focus on CAC efficiency and ROAS (we work with a great media buying partner)
Our Shopify storefront (primary channel), Amazon FBA, and TikTok Shop as core acquisition engines
Email, SMS, push notification, and in-app messaging programs that drive activation, conversion, and retention
CRO across the e-commerce site, landing pages, app onboarding, and checkout flows and stand up a structured A/B testing program
The hardware acquisition to subscription upsell motion
Affiliate, referral, and partnership programs as measurable acquisition channels for CAC efficiency
P&L per channel—allocate budget, measure incrementality, and make hard trade-offs
Dashboards, attribution models, and cohort analyses in partnership with our Data team