Head of Growth

Crowd Cow•Seattle, WA

1d•Hybrid

About The Position

Head of Growth Reports to CEO · Seattle (hybrid) About Crowd Cow Crowd Cow sources premium meat and seafood directly from farms and fishermen and ships it to subscribers who care where their food comes from. Our thesis is simple: quality and provenance should win — and we’ve built a real, profitable business around it. We’re a small, disciplined team, and we’re adding the growth DNA to supercharge acquisition. Why this role exists Your mission is to find where our people are hanging out—both online and out in the real world—and build real, viral momentum. There’s an entire world of meat enthusiasts who are tailor-made for our value proposition, who have never heard of Crowd Cow, simply because they’re gathering in spaces and communities we haven't shown up to yet. We’re hiring you to hunt down these spaces—whether that's a niche digital forum or an offline community—and prove we can win these customers. We have the thesis. You’re here to prove it works. Who you are Mission fuels you. You’re mission-driven, not a growth mercenary. You find audiences other people miss. You have strong instincts and a proven track record for locating where customers actually gather and earning their trust. You thrive on building customer momentum and product buzz. You hunt and farm new channels beyond traditional PPC. You stand up non-traditional channels and turn what works into a repeatable playbook. You think product-led. You sit at the Product and Growth overlap, and you shape how the value prop shows up in the product and UX.

Requirements

Mission-driven approach to growth.
Ability to find audiences others miss.
Strong instincts and a proven track record for locating customer gathering places and earning trust.
Experience in building customer momentum and product buzz.
Experience hunting and farming new channels beyond traditional PPC.
Ability to establish non-traditional channels and create repeatable playbooks.
Product-led thinking, with an understanding of the overlap between Product and Growth.
Ability to shape how the value proposition is presented in the product and UX.
Experience with acquisition economics (CAC, payback period, LTV).
Experience working in an AI-native culture.

Responsibilities

Own new customer acquisition, starting with organic channels.
Build and prove the thesis for organic growth, then scale into paid channels.
Drive organic and community growth through referral, community, influencer, partnerships, field initiatives, and invention.
Launch new-channel experiments quickly, kill what doesn’t work, and turn successful tests into repeatable playbooks.
Manage paid media (Google, Meta, Amazon Marketplace) once organic growth is validated, focusing on CAC and payback discipline.
Manage acquisition economics, including CAC, payback period, and LTV.
Partner closely with the Content Marketing Manager and Marketing Manager.
Operate within an AI-native culture, building with AI daily.