Head of Growth
About The Position
Outro is building the category leader in deprescribing, aiming to help millions of people safely discontinue psychiatric medications. The company has launched the first science-based antidepressant tapering program, co-founded by a leading expert in the field. Outro intends to become the go-to resource for getting off medications, similar to how Headspace and Calm revolutionized meditation. This role is for Outro's first growth hire, tasked with owning the customer growth number and transforming a proven part-time growth operation into a full-scale engine. The existing strategy leverages multi-channel content, the team's credibility for distribution, and a highly engaged community. The Head of Growth will be responsible for operating, expanding, and refining this engine based on data and patient feedback. The focus is on building a high-leverage system for audience building, conversion, and resonance, rather than solely on paid advertising.
Requirements
- Proven track record of owning a growth number, with a deep understanding of CAC, funnel optimization, and payback periods.
- Experience as an AI-native content operator capable of building and scaling a content engine.
- Ability to translate customer insights and data into actionable strategy and iterate plans accordingly.
- A genuine passion for the mission of transforming mental healthcare and helping individuals overcome pharmaceutical dependence.
- Willingness to be a player-coach, building the growth machine hands-on with a lean team.
- Strong brand literacy and taste, with the ability to translate brand narratives into effective content that builds trust and drives conversion.
Nice To Haves
- Experience in healthcare, telehealth, or another regulated, stigmatized, high-trust category.
- Deep expertise in lifecycle marketing, including email/SMS, segmentation, and re-engagement flows.
- Experience in category creation or movement building.
Responsibilities
- Own the customer acquisition and revenue growth numbers, ensuring high-quality unit economics.
- Operate and scale a multi-channel content strategy across social media (Meta, X), Substack, YouTube, and other relevant platforms to create demand and grow thought leaders.
- Drive SEO and organic discovery through search-intent capture and answer-engine optimization, adapting to the evolving landscape of LLMs.
- Manage the customer lifecycle, including nurturing and re-engagement campaigns via email and SMS, tailored to a short consideration window.
- Collaborate with a communications contractor to build press and podcast presence, and develop a network of clinical thought leaders for both patients and referring clinicians.
- Establish and maintain a comprehensive measurement system for the entire funnel, from initial attention to retention, focusing on qualified demand rather than vanity metrics.
- Orchestrate external partners, including contractors and agencies, for performance marketing, PR, podcasts, and brand support.
Benefits
- Salary: $150,000 - $220,000, based on experience
- Early-Stage Equity: 0.25 - 1%
- Health Insurance: Medical, dental, and vision benefits
- Time Off: 20 days paid vacation + holidays
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
