Head of Growth - San Francisco
About The Position
In the past, to be a successful restaurateur, you simply had to have a passion for food and a passion for people - but to succeed as a digital restaurateur you also need to have a passion for technology. We believe in the joy of serving others, and that's why we created Otter – to help restaurateurs succeed in online food delivery. Restaurants around the world, both large and small, including Chick-fil-A, Ben & Jerry’s, KFC, and Eataly trust our software to power their delivery business. We increase sales, reduce order issues, and decrease delivery headaches. We are looking for a Head of Growth & Performance Marketing who operates at a world-class level — someone who can drive measurable revenue growth through disciplined experimentation, deep analytical insights, and mastery of paid acquisition channels.
Requirements
- 10+ years in performance or growth marketing with direct ownership of a $M+ annual ad spend.
- Operator experience in a $50M+ ARR environment (SaaS, marketplace, high-growth startup, consumer goods or multi-market consumer tech).
- Deep expertise in Meta Ads and Google Ads, with a track record of scaling CAC-positive programs.
- Strong mathematical and analytical capability — comfortable in SQL, Excel, Looker, and funnel analytics.
- Proven ability to design full-funnel strategies and systematically improve every conversion point.
- Demonstrated ability to work in a high-growth, high-ambiguity environment with fast iteration cycles.
- Exceptional communication skills, with the ability to influence and present to senior stakeholders.
Responsibilities
- Own Otter’s global performance marketing strategy, spanning paid social, paid search, display, retargeting, and emerging channels.
- Manage and optimize $XM+ annual performance marketing budget with clear ROI and CAC efficiency targets.
- Build, scale, and continuously iterate on acquisition funnels across Meta Ads, Google Ads, and additional paid platforms.
- Develop a quantitative experimentation roadmap (A/B tests, landing page optimization, ad creative, audience segmentation).
- Partner with Product, Growth, Brand, and Sales to ensure full-funnel alignment and cross-functional acceleration.
- Own forecasting, spend pacing, weekly/monthly reporting, and insights for senior leadership.
- Drive attribution improvements using tools like GA4, Mixpanel, Looker, or Snowflake.
- Evaluate new channels, automation tools, and AI-powered optimization solutions to increase scale and lower CAC.
- Be a strategic thought partner to Otter’s leadership on overall growth strategy, channel mix, and long-term customer acquisition models.
Benefits
- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- Pet insurance discount.
- 401(k).
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Time Off policies:
- Discretionary vacation days
- 8 paid holidays per year
- Paid sick time
- Paid Bereavement leave
- Paid Parental Leave
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
