Head of Growth Marketing

Mister Car Wash•Minneapolis, MN

3d•Onsite

About The Position

Mister Car Wash is seeking a Head of Growth Marketing to join their Headquarters team. This role is responsible for accelerating profitable customer acquisition, retention, and lifetime value across a national footprint of car wash locations. The Head of Growth Marketing will own a full funnel paid media strategy, agency management, performance analytics, and cross-functional storytelling that connects marketing investment to incremental trips, sales, and membership growth. The ideal candidate will have a proven track record of driving sustainable growth through data-backed paid media investment, while understanding the importance of brand and the power of creative to drive efficiency. They should thrive in a fast-paced environment and have experience with subscription or membership-based businesses with a nationwide retail footprint.

Requirements

7–10+ years in growth marketing, performance marketing, or media strategy roles.
Experience scaling subscription or membership models (e.g., fitness, automotive services, retail clubs, telecom).
Deep understanding of regional media planning and multimarket execution.
Expertise in full funnel media channels, including paid search, paid social, programmatic, video/CTV, audio, OOH, and direct response tactics.
Strong command of performance metrics, including ROAS, CAC, CPP, LTV, Comp Store Sales, and incrementality measurement/testing audiences.

Nice To Haves

Ongoing professional development in growth marketing, performance media, analytics, or digital strategy is strongly encouraged.

Responsibilities

Own the brand’s full funnel media strategy, including channel mix, budget allocation, pacing, and creative/messaging frameworks.
Manage the media agency, including daily KPI, campaign, and budget oversight to ensure the highest level of agency execution and spend efficiency.
Oversee daily and weekly optimizations and budget allocation across all channels (paid social, search, video, display, OOH, audio, direct mail, and emerging platforms).
Drive an optimized mix of single retail washes and membership conversions, ensuring media supports both short-term revenue and long-term customer value.
Partner with internal and external creative teams to ensure that paid creative is both brand-aligned and performance optimized to drive a compelling and differentiated Mister story across channels.
Build and maintain daily, weekly, and monthly reporting dashboards that clearly communicate performance vs goals, and indicate recommended actions.
Analyze channel-level and campaign-level performance to identify opportunities to improve ROAS, CAC, CPP, and Comp Store Sales growth.
Prove the financial impact of media investment by measuring incremental trips, incremental revenue, and membership growth.
Collaborate with Finance and Data Science to refine marketing measurement, including attribution models, incrementality testing, and forecasting.
Map user journeys across paid media channels and digital properties (website, app, search, maps, organic social) to identify friction points and partner with Product, Operations, and CX to improve conversion and retention.
Leverage first-party data, CRM insights, and membership behavior to inform targeting, segmentation, and personalization strategies.
Prepare and deliver executive level presentations that translate complex performance data into clear narratives and business recommendations.
Partner closely with Operations, Finance, Creative, and Technology teams to ensure marketing strategies align with business priorities.
Serve as a thought leader on growth marketing best practices, testing frameworks, and emerging media opportunities.