Head of Growth Marketing (NYC or London)

UpSlide • London, ENG

48d • Hybrid

About The Position

UpSlide is seeking a commercially minded Head of Growth Marketing to build and scale a predictable pipeline generation engine. This role is critical to achieving UpSlide's growth ambitions globally and strengthening its position as the leading AI document production layer for Financial Services professionals. The Head of Growth Marketing will own the strategy, performance, and optimization of demand generation activities, ensuring marketing delivers measurable impact on pipeline, opportunity creation, and revenue. The role involves leading the Growth function across field marketing, lifecycle marketing, and marketing operations, while managing SEO and paid acquisition agency partners. Collaboration with Sales, Product Marketing, Content, Customer Success, and RevOps is essential to translate positioning into programs that generate demand, accelerate opportunities, and support long-term business growth.

Requirements

• Proven experience leading growth, demand generation or acquisition marketing teams within B2B SaaS
• Experience leveraging AI for pipe generation, efficiency and experimentation
• Strong commercial mindset with experience owning pipeline and revenue targets
• Deep understanding of enterprise buying journeys and complex sales cycles within regulated industries
• Experience working closely with GTM teams to drive measurable business outcomes
• Strong analytical and operational skills, with a data-driven approach to decision-making
• Experience managing marketing technology, agencies and performance budgets
• Excellent stakeholder management and leadership capabilities
• Comfortable operating across both strategy and execution

Nice To Haves

• Experience in an international environment
• Experience in Financial Services, Fintech or AI software

Responsibilities

• Define and execute UpSlide's growth strategy to drive pipeline, opportunity creation and revenue growth across priority markets and segments
• Own marketing's contribution to commercial targets, ensuring programs are aligned to business objectives and measurable outcomes
• Partner closely with GTM to improve lead generation, lead management, conversion rates and overall funnel performance
• Develop and optimize integrated programs across events, digital channels, lifecycle marketing and account-based initiatives
• Own the performance of marketing acquisition channels, including SEO and paid media, through effective agency management and investment decisions
• Drive audience growth, engagement and conversion through lifecycle marketing programs and newsletters
• Partner with RevOps to improve attribution, reporting, automation and visibility across the buyer journey
• Establish a culture of experimentation, using data, AI and automation to improve performance and efficiency
• Lead, develop and coach a high-performing Growth team, fostering accountability, collaboration and continuous improvement
• Manage external SEO and paid media agency partners
• Work closely with Sales on pipeline generation, lead management and strategic account engagement
• Work closely with Product Marketing and the Head of Marketing on messaging, ICPs and long-term strategy
• Work closely with Content Marketing on integrated campaigns and thought leadership
• Work closely with Design for ad creatives and campaign planning
• Work closely with Customer Success on adoption, expansion and customer engagement programs
• Work closely with RevOps on attribution, reporting and funnel optimization

Benefits

• Hybrid work: 3 days in-office per week
• Work-from-home budget: €500 WFH equipment budget
• Training & professional development
• Company events: Office socials and international company events
• Parental leave: Paid parental leave for the birthing/non-birthing parent and help for parents of children under seven
• Flexible return to work options
• Additional 5 days fully paid leave
• 4 days fully paid leave for sick children up to 6 years old or up to €1,800 for childcare reimbursement
• Flexi-work: Flexible working hours (London office only)
• Wellness package: £45 per month (London office only) / $50 per month (NYC office only) for physical and mental wellness activities
• Beautiful office: An inspiring eighth-floor corner office near Liverpool Street (London office only) / A stunning Manhattan office (NYC office only)
• Holidays: 25 days plus public holidays & a half-day of additional holiday per year of full service (up to 5 additional days) (London office only) / PTO (20 days plus public holidays and health days) (NYC office only)
• Pension: Pension contributions (with matched contributions up to 5% after one year) (London office only)
• Health insurance: Opportunity to opt into a health insurance plan (Vitality) (London office only)
• Commuter allowance: $130 per month for commuting expenses (NYC office only)
• Retirement plan: Opportunity to opt into a 401k plan (NYC office only)
• Healthcare: Comprehensive healthcare plans (NYC office only)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed