Head of Growth & Marketing

Inspired Education

61d•Remote

About The Position

Inspired Education is the leading global group of premium schools, with a portfolio of 126 premium private schools in 28 countries spanning 6 continents which utilise proven educational practices from every corner of the globe, ensuring over 95,000 students receive a world-class learning experience from Kindergarten to Year 13. Founded in 2013 by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK's top 10 highest-value private companies. US Performance Academy, part of the Inspired Education group, is the leading online school for elite student-athletes. We enable students to earn a fully accredited, NCAA-recognized and approved middle and high school education, with flexibility to train and compete at the highest levels. The Head of Marketing for Inspired Online Schools USA is responsible for leading the strategic direction, execution, and performance of all marketing initiatives supporting Inspired Education’s U.S. online school brands, currently USPA. This role oversees the full marketing lifecycle—from brand development and go-to-market strategy to lead generation and enrolment performance—ensuring measurable growth and alignment with both local and global business goals. This leader serves as the primary marketing authority for the U.S. region, driving brand equity, market positioning, and student acquisition. The Head of Marketing partners closely with the CEO of Inspired Online Schools, CMO of Inspired Schools, and cross-functional teams to build a cohesive, high-performing marketing function that delivers consistent, data-driven results.

Requirements

Strategic marketing leader with a proven track record of driving brand growth, engagement, and customer acquisition.
Equally strong in strategy and execution, with a hands-on approach and willingness to roll up their sleeves when needed.
Well-rounded marketer with expertise across brand, digital, performance marketing, content, CRM, partnerships, and analytics.
Commercially minded, data-driven, and focused on delivering measurable results and ROI.
Highly autonomous, proactive, and entrepreneurial, with a strong ability to identify opportunities and make things happen.
Collaborative leader with excellent stakeholder management and communication skills.
Results-oriented, adaptable, and thrives in a fast-paced, growth-focused environment.
Candidates must be authorized to work in the US and be willing to do so in order to be considered.

Responsibilities

Define and execute the U.S. marketing strategy to drive awareness, engagement, and enrolment across the online school portfolio.
Lead, mentor, and develop a high-performing marketing team across strategy, creative, and performance marketing.
Align U.S. marketing priorities with global objectives while adapting to regional market needs.
Translate business goals into measurable marketing plans with clear KPIs and ROI accountability.
Own brand strategy, positioning, messaging, and architecture for all U.S. online school brands.
Ensure consistent brand identity and experience across digital channels, events, partnerships, and communications.
Oversee creation of brand guidelines and creative assets with internal and external partners.
Drive enrolment growth through integrated multi-channel campaigns, including digital, social, content, partnerships, and events.
Optimize marketing funnel performance, analytics, and reporting to improve conversion rates and achieve enrolment targets.
Partner with Admissions and Academic teams to align marketing initiatives with the student journey.
Manage agency, vendor, and marketing technology relationships, including contracts, budgets, and performance outcomes.
Own the U.S. marketing budget, ensuring efficient resource allocation, spend optimization, and measurable financial returns.