Head of Growth & Go-to-Market

NewsBreak•Mountain View, CA

10h

About The Position

NewsBreak is seeking a Head of Growth & Go-to-Market for Nearby AI, a new company focused on building a trust-first marketplace for local home services. This role will be responsible for building the acquisition engine for Nearby AI, bootstrapping demand through partner distribution, developing owned organic and AI-search channels, and leading the public brand launch. The core of the role involves leveraging proprietary structured local data to create content that search engines reward and AI assistants cite, while maintaining editorial integrity. The position requires a strategic leader who can define and execute growth strategies, own performance marketing, build programmatic SEO, manage AI-search visibility, partner with engineering on lifecycle marketing, and lead the growth team as the company scales.

Requirements

8+ years in growth or marketing, including several years owning an organic acquisition channel end to end.
Built and operated a large programmatic SEO program on genuine per-location or per-entity data, and can show how it performed through recent major search updates.
Grew an organic channel materially, with attribution you can defend.
Used generative AI in production for content or page assembly, and can articulate exactly where editorial control and quality gates sit.
Measured AI-search visibility (citations in ChatGPT, Gemini, Perplexity, or Google AI answers) for at least one property and moved it.
Managed a seven-figure annual performance-marketing budget on native or social feed inventory, including creative testing at volume.
Managed direct reports or led a cross-functional pod.
A record of owning a business number and of changing course when the data said so.

Nice To Haves

Experience in home services, local services, or another regulated lead-generation category, including its advertising-compliance constraints.
Two-sided marketplace growth, where supply and demand had to be built together.
Led a consumer brand launch end to end.
Working SQL and hands-on experiment design and analysis.

Responsibilities

Define and run the growth strategy and the experimentation program that supports it, with measurement tied to marketplace outcomes rather than traffic.
Own performance marketing across native, social, and partner inventory, including creative development and testing at scale.
Design, build, and operate a programmatic SEO program on proprietary structured data, with editorial standards and a plan for durability through search-engine changes.
Own AI-search visibility: how the company's content is discovered, retrieved, and cited by AI assistants, and how that is measured.
Partner with engineering on lifecycle marketing: email, messaging, and event-triggered engagement, within the company's consent principles.
Plan and lead the public brand launch, including positioning, PR, and initial brand investment.
Build and lead the growth team as the company scales.