Head of Growth - B2C

Wispr Flow•San Francisco, CA

2d•$280,000 - $340,000

About The Position

Wispr Flow is revolutionizing human-computer interaction with its advanced voice dictation platform, designed to be as intuitive as conversing with a friend. Currently, Wispr Flow is the preferred method of interaction over keyboards for many users, offering perfect, context-aware, and personalized dictation across desktop and mobile devices. By 2026, the company aims to expand beyond dictation to build native actions, creating an agentic framework that understands and reliably assists users. The team comprises AI researchers, designers, growth experts, and engineers dedicated to reimagining how humans interact with technology. They foster a culture of high-agency, open communication, user obsession, and meticulous attention to detail, encouraging spirited debate and a focus on real-world impact. Wispr Flow has demonstrated significant growth, with revenue increasing by 150% quarter-over-quarter for the past four quarters, supported by $81 million in funding from top-tier VC firms and angel investors.

Requirements

Demonstrated experience operating in an environment where ambition is measured weekly, or a proven ability to drive a slower company to that pace, with evidence of success.
A proactive approach to identifying and addressing growth challenges, expressing concerns about metrics or potential issues before being asked.
Ability to reason about scaling from first principles rather than simply porting existing playbooks.
Fluency in payback, LTV, and incrementality mechanics, with a critical understanding of data trustworthiness.
Experience as an AI-native operator capable of building and improving a 'marketing-OS'.
Capacity to make objective, data-driven decisions without sentiment, prioritizing effectiveness over partial execution.
Proven track record in hiring, developing, and retaining talent within a growth organization, including making timely decisions about underperforming individuals.

Nice To Haves

Experience running performance marketing channels such as SEM, ASO, and paid social, including the underlying engines.
Ability to aggressively scale performance marketing efforts with a strong understanding of the underlying mechanics.
Proactive identification of growth opportunities, with the ability to present concrete plans for achieving specific growth targets (e.g., moving from three million to four million users next month).

Responsibilities

Own the B2C growth number, focusing on acquiring new habitual daily active users and converting them to paid customers.
Manage the paid portfolio, making weekly decisions on channel performance (kill, hold, or scale) based on payback and incrementality, with full fiscal ownership of the budget.
Expand the channel map beyond the current 4-5 key channels to reach Ideal Customer Profiles (ICPs).
Enhance search presence through SEO, SEM, and App Store Optimization (ASO) as new products are launched in competitive markets.
Optimize web conversion rates through landing page improvements, experimentation, ICP-specific pages, and localization.
Manage app store listings (iOS, Android, Windows), including metadata, custom product pages, and featuring opportunities.
Grow and manage the affiliate program, which currently has a few thousand affiliates.
Build and lead the growth team, including channel owners, analysts, content creators, and partners.
Direct growth engines such as media mix modeling, geo-incrementality testing, a payback model, and an agentic reporting stack utilizing Claude.
Oversee international growth, managing central levers, geo-level budgets, localization priorities, and market playbooks, given that over half of users are outside the US.