Head of Government Sales

Daybreak•,

22h•Remote

About The Position

Daybreak helps millions breathe easier at night, so they can sleep better and live healthier. Our custom-fit sleep apnea dental device empowers patients to take control of their health by allowing doctor-directed care to unfold completely at home. We are committed to making the path to better health as convenient as possible by guiding every step, from virtual doctor visits to insurance billing. With Daybreak, better sleep isn’t just a dream. It’s a reality. Role Overview The Head of Government Sales will own Daybreak's national public-sector sales strategy, driving growth across federal, state, and local healthcare organizations, government healthcare programs, and strategic public-sector partnerships. This executive leader will be responsible for expanding Daybreak's reach through Veterans Affairs (VA) facilities, military health systems, Medicaid programs, correctional healthcare organizations, tribal health organizations, public health agencies, and other government healthcare stakeholders. The ideal candidate is a proven healthcare sales leader with deep experience navigating government procurement environments, healthcare contracting, reimbursement pathways, and public-sector partnerships. This individual will play a critical role in building Daybreak's government business from the ground up and establishing the company as a trusted partner across government healthcare systems. In this role, you will: Build and lead Daybreak's national government sales function Develop and execute public-sector go-to-market strategies Drive predictable revenue growth through government contracts and strategic partnerships Establish relationships with key decision-makers across federal, state, and local healthcare organizations Lead government procurement efforts, contracting strategies, and market access initiatives Partner closely with Clinical, Marketing, Operations, Customer Experience, and Executive Leadership This is a hands-on leadership role suited for a builder who thrives in high-growth, mission-driven healthcare environments.

Requirements

10+ years of healthcare sales, government sales, or public-sector business development experience
5+ years leading high-performing sales or business development teams
Proven success selling healthcare services, medical devices, healthcare technology, or healthcare solutions into government healthcare organizations
Experience navigating government procurement processes, contract vehicles, and public-sector purchasing environments
Strong understanding of healthcare reimbursement, compliance, contracting, and regulatory requirements
Demonstrated success building and scaling revenue-generating programs in high-growth environments
Exceptional communication, negotiation, and executive relationship-building skills
Willingness to travel 30–50%

Nice To Haves

Existing relationships within VA, Department of Defense healthcare systems, Medicaid programs, correctional healthcare organizations, tribal health organizations, or public health agencies
Experience with federal contracting vehicles and government procurement frameworks
Experience in sleep medicine, respiratory care, DME, healthcare technology, or digital health
Familiarity with value-based care and government reimbursement models
Experience with Salesforce, Outreach, HubSpot, or similar sales technology platforms

Responsibilities

Develop and execute Daybreak's national government healthcare sales strategy
Own revenue forecasting, pipeline management, territory planning, and performance reporting
Identify and prioritize high-value government opportunities and contract vehicles
Build scalable sales processes, playbooks, and operating rhythms to support growth
Lead annual planning and budget development for government sales initiatives
Establish and grow relationships with leaders across VA, Department of Defense healthcare systems, Medicaid programs, correctional healthcare organizations, tribal health organizations, and public health agencies
Identify, qualify, and pursue federal, state, and local government contracting opportunities
Lead responses to RFPs, RFIs, RFQs, and other procurement opportunities
Navigate government procurement requirements, compliance standards, and reimbursement pathways
Develop strategic partnerships that expand patient access within public-sector healthcare systems
Collaborate with policy, reimbursement, and market access stakeholders to drive adoption
Recruit, hire, onboard, and develop high-performing government sales professionals
Foster a culture of accountability, collaboration, integrity, and execution
Conduct regular pipeline reviews, deal coaching, and performance assessments
Design compensation and incentive structures aligned with growth objectives
Build organizational capabilities to support long-term public-sector expansion
Partner with Marketing to increase awareness and engagement within government healthcare channels
Collaborate with Clinical and Operations teams to support successful implementation and account growth
Work closely with Product and Executive Leadership to incorporate government stakeholder feedback into strategic planning
Support reimbursement, policy, and market access initiatives that strengthen Daybreak's position within government healthcare systems
Own CRM accuracy and government sales reporting
Monitor pipeline performance, contract opportunities, conversion rates, and revenue forecasts
Leverage data to improve sales productivity and forecasting accuracy
Present strategic updates, performance metrics, and growth opportunities to executive leadership