Head of Google Trends

Google•Los Angeles, CA

2d•$219,000 - $305,000

About The Position

The Head of Google Trends will lead the evolution of Google Trends from a data tool into a proactive engine of cultural insight. The role defines global marketing strategy and shapes how Google Trends data and insights support Google’s brand narrative and product marketing worldwide. It leads a cross-functional team focused on keeping human curiosity at the center of the work. The position is part of the Search and Maps Marketing team, which showcases Google Search, AI-powered search, Google Lens, Google Maps, and Google Trends. The team translates technology into stories and global marketing campaigns, aiming to turn everyday search behavior into brand affinity, daily use, and cultural relevance. The role bridges data insights and Product Marketing Management across Google Search and Maps, and partners with Creative Technology, Product, and Engineering to advance Trends in the AI era.

Requirements

Bachelor’s degree or equivalent practical experience.
13 years of experience in product marketing, brand strategy, consulting, communications, or data-driven storytelling at an agency, media organization, or in-house marketing team.
4 years of experience leading cross-functional teams and driving data-led marketing campaigns, cultural insights programs, or editorial data initiatives.
Experience in foresight, trends analysis, or portfolio strategy.
Experience using data, analytics, and desk research to reveal insights and create creative briefs and strategies.

Nice To Haves

Advanced degree in journalism, communications, business, or data science.
Expertise in data visualization, consumer-facing investigative platforms, and agentic AI search paradigms, with a commitment to a community.
Ability to build relationships, collaborate, and influence across levels, functions, and geographies.
Ability to work in an ambiguous, fast-changing environment with an entrepreneurial approach, balancing real-time newsroom velocity with long-term strategy.
Ability to develop marketing strategy grounded in large datasets, AI/LLM workflows, and consumer behavior to create actionable insights.
Communication skills, with experience in data journalism, media, or presenting data narratives to leadership and the press.

Responsibilities

Lead Google Trends’ marketing strategy, brand positioning, and cultural authority roadmap, bridging data insights and Product Marketing Management across Google Search and Maps.
Influence cross-functional stakeholders and company executives on trends-led brand initiatives, flagship programs such as Year in Search and personalized search experiences, and strategic priorities to achieve Search brand lift goals.
Partner with Creative Technology, Product, and Engineering teams to advance Google Trends into the AI era through agentic AI workflows, automated trend discovery pipelines, and self-serve insights tooling.
Identify emerging cultural topics, sports and entertainment moments, and search behaviors that matter to global audiences, and embed predictive Trends insights into early campaign ideation.
Lead program management, intake governance, and operational priorities across the Google Trends team to support investigative excellence, clear communication, and high-velocity execution.