Head of Enterprise Demand Generation

AirOps•San Francisco, CA

About The Position

AirOps is seeking a marketing leader to set and execute our enterprise demand strategy. This role will partner with marketing, customer, and product teams to build programs, target users, and drive qualified pipeline in target industries. It's a high-visibility position that will work directly with leadership, owning strategy, budget, and pipeline goals. The Head of Enterprise Demand Generation will help build the ABM motion, identify focus industries, and scale programs that drive enterprise demand. This is an opportunity to shape how leading brands build their future marketing playbooks.

Requirements

7+ years in B2B demand generation, with a focus on enterprise customers.
Experience with Account-Based Marketing (ABM) and industry marketing.
Proven track record of working directly with sales to build programs that generate high-quality pipeline leading to valuable customers.
Cross-channel campaign planning experience, with the ability to partner across paid, content, events, and product marketing.
A growth mindset with a track record of testing new channels, programs, and ideas.
Ability to take on both strategy and execution.
Experience working across marketing, sales, and customer teams to break down silos.

Nice To Haves

Experience selling into enterprise customers.
Ability to build an account plan and target key contacts in specific industries with tailored marketing.
Ability to build a cross-channel campaign plan and partner with various marketing functions.
Enjoys building new systems.
Competitive spirit and drive to hit company goals.
Values quality and speed.
Energized by ambiguity.

Responsibilities

Define the enterprise buying journey and optimize user touchpoints for a cohesive enterprise customer experience.
Build and execute the plan to achieve enterprise pipeline targets, communicating strategy and driving execution.
Partner with sales and RevOps to identify target accounts and key industries, and develop playbooks to engage buying committees.
Run a portfolio of demand programs (e.g., lead magnets, roundtables) and collaborate with the marketing team on cross-channel campaigns for target accounts.
Work directly with sales leaders and top sellers to understand program effectiveness and scale successful tests into ongoing systems.