Head of Demand Generation

Pattern•Lehi, UT

1d•Hybrid

About The Position

Pattern is seeking a Head of Demand Generation to build and scale a paid, programmatic, and AI-powered engine that drives pipeline and revenue. The role involves owning multi-channel demand strategy across various platforms, including paid search, social, programmatic, retail media, and emerging AI-driven acquisition tactics, with a strong emphasis on using data to drive growth. Pattern is a fast-growing company that accelerates brands on global ecommerce marketplaces using proprietary technology and AI, optimizing advertising, content management, logistics, pricing, forecasting, and customer service. The company has been recognized for its growth and employee experience.

Requirements

10+ years of experience in demand generation, growth marketing, or performance marketing, including at least 3 years in a leadership role.
Deep, hands-on expertise across paid channels: Google Ads, Meta, LinkedIn, programmatic/display, and retail media with a track record of scaling spend profitably.
Working knowledge of how to apply AI and machine learning tools to campaign optimization, creative production, personalization, and predictive targeting.
Fluency in marketing analytics and attribution (GA4, multi-touch attribution, marketing mix modeling) and comfort making budget calls from the data.
Experience with a modern MarTech stack (marketing automation, CRM, ABM platforms) and the ability to partner closely with marketing technology teams.
Proven ability to manage a multi-million dollar paid media budget across multiple channels simultaneously.
Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

Responsibilities

Build and execute a multi-channel demand generation strategy across paid search, paid social, programmatic, retail media, and emerging AI-driven acquisition channels.
Own the demand gen budget, allocating spend across channels based on performance data and reallocating in real time to maximize pipeline and revenue.
Partner with the Head of Product Marketing to align campaign messaging, positioning, and launch timing with the broader go-to-market strategy.
Evaluate and implement AI tools for campaign optimization, audience targeting, creative testing, and personalization at scale.
Partner with the Director of Marketing Technology and Development to build automated lead scoring, nurture, and attribution workflows across the MarTech stack.
Analyze full-funnel performance data — CAC, ROAS, MQL-to-SQL conversion, pipeline velocity — to double down on what’s working and cut what isn’t.
Lead, coach, and grow a team of demand gen specialists and channel managers.