Head of Demand Generation

Pattern • Lehi, UT

2d • Hybrid

About The Position

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®. We need a Head of Demand Generation to build and scale the paid, programmatic, and AI-powered engine that drives pipeline and revenue for Pattern. You’ll own multi-channel demand strategy from paid search and social to programmatic, retail media, and emerging AI-driven acquisition tactics and turn data into growth. This is a full-time role and will work a hybrid schedule based in Lehi, UT.

Requirements

• 10+ years of experience in demand generation, growth marketing, or performance marketing, including at least 3 years in a leadership role
• Deep, hands-on expertise across paid channels: Google Ads, Meta, LinkedIn, programmatic/display, and retail media with a track record of scaling spend profitably
• Working knowledge of how to apply AI and machine learning tools to campaign optimization, creative production, personalization, and predictive targeting
• Fluency in marketing analytics and attribution (GA4, multi-touch attribution, marketing mix modeling) and comfort making budget calls from the data
• Experience with a modern MarTech stack (marketing automation, CRM, ABM platforms) and the ability to partner closely with marketing technology teams
• Proven ability to manage a multi-million dollar paid media budget across multiple channels simultaneously
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience

Nice To Haves

• Pipeline and revenue targets are consistently hit or exceeded, with CAC and ROAS improving quarter over quarter
• New channels, tools, and AI applications are tested methodically, with clear before/after data backing every scaling decision
• Campaign performance is communicated proactively and clearly to the CMO and cross-functional partners, with no surprises at quarter’s end
• The demand gen team operates with increasing autonomy and ownership as processes and playbooks mature
• Learn Pattern’s brand portfolio, current demand gen stack, channel mix, and reporting cadence.
• Meet with the CMO, Head of Product Marketing, Director of Marketing Technology and Development, Creative Director, and Director of Event Marketing to understand priorities and dependencies.
• Audit current paid channel performance and identify quick wins.
• Launch the first round of campaign optimizations and at least one AI-powered pilot (e.g., AI-assisted creative testing or audience modeling).
• Present a channel investment plan to the CMO with reallocation recommendations backed by data.
• Own a documented demand gen strategy and budget plan for the next two quarters.
• Deliver a measurable improvement in at least one core metric (CAC, ROAS, or pipeline volume).
• Begin building out the team structure needed to scale.
• Discuss professional accomplishments with specific data to quantify examples
• Provide insights on how you can add value and be the best addition to the team
• Focus on mentioning how you would be partner obsessed at Pattern
• Share experience on any side projects related to data and analytics

Responsibilities

• Build and execute a multi-channel demand generation strategy across paid search, paid social, programmatic, retail media, and emerging AI-driven acquisition channels
• Own the demand gen budget, allocating spend across channels based on performance data and reallocating in real time to maximize pipeline and revenue
• Partner with the Head of Product Marketing to align campaign messaging, positioning, and launch timing with the broader go-to-market strategy
• Evaluate and implement AI tools for campaign optimization, audience targeting, creative testing, and personalization at scale
• Partner with the Director of Marketing Technology and Development to build automated lead scoring, nurture, and attribution workflows across the MarTech stack
• Analyze full-funnel performance data — CAC, ROAS, MQL-to-SQL conversion, pipeline velocity — to double down on what’s working and cut what isn’t
• Lead, coach, and grow a team of demand gen specialists and channel managers

Benefits

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior