Head of Digital Experience

PowerPak Civil & Safety•Congers, NY

22h•Onsite

About The Position

PowerPak Civil & Safety is hiring its first Head of Digital Experience to own how customers find and buy from the company online and how employees experience their everyday systems. E-commerce is the largest part of the role, with responsibility for improving the Magento (Adobe Commerce) storefront and customer portal and growing online sales. The role also owns the CRM and leads the rollout of new tools, including AI. It is hands-on initially, with the potential to take on leadership of the IT team and an in-house software development team over time. The position is office-based in Congers, New York, and reports to the Managing Director. The role owns the website, customer portal, CRM, search channels, and the online customer experience after customers arrive. The separate Head of Marketing owns brand, social, content, email, and the print catalog. For shared work such as campaign landing pages, Marketing owns the message while the Head of Digital Experience owns the build and results. The position works with IT, Sales leadership, Marketing, department leaders, AI Champions, web developers, integration partners, and vendors. It maintains a prioritized roadmap and measures traffic, conversion, order value, online revenue, and CRM usage. As it takes on IT and software development team leadership, there may be a path to Director of Digital Experience based on results and business need; promotion is not guaranteed. PowerPak Civil & Safety is a B2B distributor of civil and safety supplies serving contractors, municipalities, and utilities in the New York metro area and beyond. The company is Great Place to Work Certified and is investing in technology to improve work for customers and employees.

Requirements

At least 5 years of hands-on e-commerce or digital experience, ideally in B2B or distribution, including experience leading projects or people.
Working experience with Magento / Adobe Commerce, including catalog management and site administration.
Technical understanding of websites, integrations, APIs, and databases sufficient to direct developers and assess estimates; developer experience is not required.
Working knowledge of SEO, paid search, Google Analytics, and e-commerce reporting.
Experience running or improving a CRM such as NetSuite, Salesforce, HubSpot, or similar.
Practical business judgment, including connecting technical work to business results and knowing when a solution is sufficient.
Ability to manage several projects and explain technical topics in plain language.

Nice To Haves

NetSuite experience, including ERP and e-commerce integrations such as Celigo or similar.
Experience with B2B features such as customer-specific pricing, punch-out, quotes, or account hierarchies.
Experience leading IT or software development teams, or managing outside developers.
Experience leading company-wide software or AI rollouts, including training and adoption.
Experience with shopping feeds or marketplace platforms, or a background in industrial, construction, safety, or civil supplies.

Responsibilities

Manage the Magento / Adobe Commerce storefront day to day, including the catalog, product pages, pricing display, promotions, and checkout.
Ensure product titles, descriptions, images, specifications, and attributes are accurate and match stocked products.
Own SEO, site speed, paid search, and shopping feeds; build and test web banners and landing pages, including pages for Marketing campaigns.
Improve customer account features and B2B portal tools such as customer-specific pricing, quotes, and punch-out.
Own NetSuite CRM setup, data quality, and adoption, partnering with Sales leadership to ensure the system supports representatives’ workflows.
Identify and resolve inefficiencies in NetSuite, Microsoft 365, and connected employee tools.
Lead the selection, rollout, training, and governance of new tools, including AI, with AI Champions and department leaders; measure whether tools justify their cost.
Own integrations among the website, ERP, and order flow, and quickly identify and resolve order, inventory, and synchronization issues.
Manage web developers, integration partners, and vendors to scope, schedule, and budget.
Work closely with IT initially and take on leadership of the IT team over time.
Maintain a prioritized roadmap; track traffic, conversion, order value, online revenue, and CRM usage; and turn results into clear recommendations.
Own website and portal implementation and results for shared campaign work, while Marketing owns the campaign message.
Potentially take on leadership of an in-house software development team as the role grows.

Benefits

$130,000–$160,000 annual pay plus bonus.
15 PTO days in year one, accrued each paycheck and increasing with years of service.
4 wellness days, 7 paid holidays, and 3 floating holidays.
Choice of medical plans through Oxford (UnitedHealthcare), including a no-deductible PPO option.
Aetna dental insurance and VSP vision insurance.
Company-paid basic life and AD&D insurance and long-term disability coverage.
401(k) plan with pre-tax contributions.
Health care and dependent care flexible spending accounts.
Pre-tax commuter benefits.
Employee Assistance Program.
Optional life, disability, accident, critical illness, and legal plans.
Pet wellness, identity protection, and employee discounts.