Head of Demand Generation

VIVANT CORP•Farmers Branch, TX

1d•Hybrid

About The Position

Vivant is a managed network services company focused on eliminating internet, phone, and WiFi outages for their clients. The company is currently at $7M+ ARR and aiming to reach $20M by 2027. This newly created role is responsible for building the marketing engine to achieve this growth, moving beyond a referral-only strategy to establish consistent, qualified pipeline growth through multiple channels. The goal is to acquire 2,500 net new locations over the next 18 months.

Requirements

Directly driven measurable pipeline growth at a B2B company between $5M–$50M in revenue.
Experience building demand generation from scratch, not just optimizing existing engines.
Proficiency in writing cold email, ad copy, and landing pages.
Fluency in CRM systems, including building sequences, automations, and reports.
Experience in multi-location B2B verticals such as restaurants, retail, healthcare, or dealerships.
Ability to thrive in a lean, fast-paced environment with limited resources and a focus on results.
Ability to conceptualize and build a $30M MQL pipeline from the ground up.

Nice To Haves

Agency-only background with no in-house accountability to a revenue number.
Requires a large team to execute.
Managed budgets but cannot quantify personal impact on pipeline or revenue.
Seeking a brand awareness or content-heavy role.
Difficulty conceptualizing a $30M MQL pipeline from the ground up.

Responsibilities

Own the marketing-sourced pipeline target of $30M in MQLs.
Develop and execute a full-funnel demand generation strategy, including outbound, inbound, paid, SEO, events, partnerships, and referral programs.
Implement and manage CAC and attribution modeling to measure spending against LTGP.
Define lead scoring and MQL/SQL criteria in collaboration with sales.
Act as both strategist and executor for campaign execution.
Provide weekly metrics reporting to the Founder on pipeline generated, CAC, conversion rates, and cost per MQL.