Head of Demand Gen
About The Position
Broccoli is building the AI operating system for home service businesses. We work with plumbing, HVAC, and electrical contractors — the people who keep homes running — and we replace fragmented tools and manual workflows with AI agents that actually do the work. Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue — fully integrated into systems like ServiceTitan. We started by going door-to-door, meeting 100+ contractors, and understanding how these businesses actually run. That shaped everything we’ve built. Today: Hundreds of contractors use Broccoli to run their front office. We’ve grown from $0 → millions in ARR in under a year. We’re trusted by both single-location operators and the largest PE-backed roll-ups. Raised $25M+ from Khosla Ventures and YC. The role We’re hiring a Head of Demand Generation to own pipeline creation at Broccoli. Your job is to build and scale the systems that generate high-quality pipeline for the sales team. We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional “manage agencies and report on MQLs” marketing role. You should constantly be testing: Channels, Messaging, Funnel conversion, Outbound motions, Paid campaigns, Events and partnerships, AI-powered automations and workflows. You’ll work closely with the founders, sales team, and RevOps to build the growth engine behind Broccoli’s next stage.
Requirements
- Strong analytical and growth mindset
- 8+ yrs of proven track record driving B2B pipeline
- Highly experiments-driven
- AI-native and excited about using AI to scale execution
- High-agency and fast-moving
- Comfortable operating strategically and hands-on
- Excited to work in-office five days a week
Nice To Haves
- Experience at a high-growth Series B/C startup
- Vertical SaaS or SMB software experience
- Experience building both inbound and outbound pipeline systems
- Founder/operator mentality
Responsibilities
- Pipeline generation across SMB, mid-market, and enterprise
- Demand gen strategy and execution across inbound + outbound
- Funnel optimization and conversion improvement
- Experimentation across channels, messaging, and GTM motions
- Attribution, CAC, pipeline reporting, and performance metrics
- AI-driven growth systems and automations
- Hiring and scaling the demand gen function over time
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
