Head of Demand Generation

MakiPeople•New York, NY

1d•Onsite

About The Position

Maki is building the AI hiring platform for the world's largest employers. Our agents (Mochi, Shiro, Ken, Kumi, Tomo) run the full top of the hiring funnel: assessments, voice interviews, scheduling, and interview assist. We're trusted by global enterprises to hire faster, fairer, and at scale. The product is real, the customers are Fortune 2000, and the category is being created in real time. Now we need someone to build the demand engine that matches the ambition. You will own pipeline. Every channel that creates it, every team that runs it, every dollar spent on it. You'll inherit a credible foundation (early BDR motion, brand momentum, real enterprise logos) and your mandate is to turn it into a repeatable machine that feeds 7 figure deals into Fortune 2000 accounts. This is not a brand or comms role. It is a pipeline accountable seat on the leadership team, sitting at the intersection of Sales, Product, and Marketing. You'll be hands on for the next 12 to 18 months, building the playbook yourself before scaling the team behind it.

Requirements

Six to eight years of demand gen or growth experience in B2B SaaS, with a clear track record of scaling pipeline from Series A through B through C (or beyond).
Experience building engines in hyper growth, not inherited mature stacks, and done so with limited budget and team before scaling both.
Deep enterprise instincts: generated demand into Fortune 2000 / Fortune 500 accounts, navigated long multi persona sales cycles, and partnered with Sales leadership on pipeline accountability.
Think in attribution, conversion, channel ROI, and forecast accuracy, not vanity metrics.
A real AI mindset: use AI in day to day, have a point of view on how it changes outbound, content, and ops, and excited to build an AI native demand engine.
Hands on leadership: can still write the sequence, brief the campaign, and open the dashboard.
Managed managers or are ready to, but would rather lead from the front than from a slide.
Personally run a BDR team and know what good looks like at the rep, manager, and ops layer.

Nice To Haves

Demand gen leaders from fast growing AI or category creating companies: Harvey, Ramp, Lattice (early stage), Writer, Gong (early stage), and similar.
Strong on top tier HR / TA tech with serious enterprise track records: Paradox, Eightfold, Phenom.

Responsibilities

Own the full demand gen function: outbound, inbound, content, events, paid, and lifecycle.
Direct ownership of the BDR team and the marketing function as it stands today, with a clear runway to build out a full demand gen org (content, field marketing, paid, ops).
Partner tightly with Sales leadership on pipeline targets, coverage, and conversion.
Set the metrics that matter, run the forecast, and be the person the leadership team looks at when the pipeline number is on the line.
Build a multi channel demand gen motion that consistently generates qualified pipeline into Fortune 2000 and Fortune 500 HR buying committees.
Rebuild the outbound engine with a sharper ICP, better sequences, AI native tooling, and BDRs who hit number.
Stand up a content and field motion that earns Maki a seat at the table in a category that didn't exist 18 months ago.
Put attribution, conversion, and channel ROI on a single source of truth so every dollar is defensible.
Hire the first wave of the team behind you (likely a senior BDR manager, a content lead, and a field / events owner), then keep going.