Head of Creator Marketing

Substack•San Francisco, CA

1d•$250,000 - $310,000

About The Position

Substack is building a new economic engine for culture, giving the most interesting people on the internet the power of their own publishing platform. The terms of our culture shouldn't be set by legacy media gatekeepers or chaos-fueling social platforms, but by the people who actively shape it. This role exists to make Substack the obvious home for those people. This is not a creator partnerships role, or influencer marketing, or a PR function. The work is to craft Substack’s product-led story making the most ambitious voices in culture want to create here. When a great writer /creator/podcaster is deciding where to go to build their independence, we want Substack to feel like the only real answer. Your north star will be to drive high-quality creator inbound that converts into paid subscriptions and app users. You will craft and bring to life our creator marketing narrative (through product marketing, programs, and creator campaigns), and build the machine that drives cultural authority for Substack. This is a 0-to-1 role which means the team and infrastructure you'll need doesn't fully exist yet. You'll build it.

Requirements

Connect story to business by default, seeing creativity and growth as integrated modes.
Understand how narrative translates to inbound and how creator wins drive market signal.
Experience working closely with product teams to shape features into proof points and engage with technical teams early.
Operated at a senior level inside an agency, media company, or platform.
Experience running programs, leading teams, and owning business outcomes.
Ability to develop and lead from a point of view and influence excellence in others.
Experience as a writer, journalist, or working directly with creators, understanding their decision-making processes, trust factors, and what inspires platform action.
Legible evidence of taste, either personal or through developing others.
Passion for enabling independent expression and building a better business model for creators.
Interest in exploring what media, communities, and content can become when unmoored from advertising models.

Nice To Haves

Have published something yourself, understanding firsthand how stories travel, audience growth, and building something people consistently show up for.

Responsibilities

Develop and steward the product-led narrative that explains what Substack is and why it matters for creators right now. This includes internal thought leadership to ensure creator-facing work is coherent across product, comms, and partnerships.
Identify creator stories that prove what's possible on Substack and build the operation to share these stories in places where creators pay attention (press, social, industry moments, word of mouth).
Partner with the Head of Partnerships and Head of Brand/Editorial to build campaigns, programs, story angles, partnerships, and content that establish Substack as a persistent presence in creator decision-making conversations.
Own how the platform story reaches the right people and collaborate across partnerships, comms, and product to convert narrative into pipeline, lifecycle, and evangelism.
Build and lead a small, high-craft function that leverages AI to deliver on narrative and a distinctive brand identity at scale.