Head of Creative Marketing, Banana Republic

The Gap•Folsom, NY

About The Position

The Head of Creative reports to the Chief Marketing Officer, serves on the Banana Republic Marketing Leadership Team, and oversees the internal creative organization. This leader sets and delivers the end-to-end creative vision for Banana Republic and Banana Republic Factory, spanning art direction, copy, design, and experiential work. In partnership with Marketing, Product, Visual Merchandising, and external agencies, the role strengthens cultural relevance and brand codes while creating emotionally resonant, strategically grounded work that supports storytelling and business impact. The Head of Creative leads a team of creative directors, associate creative directors, designers, editorial staff, and copywriters. They build a high-performing, diverse organization and foster creativity, collaboration, accountability, and strong cross-functional relationships. The role also partners with creative operations and production teams, explores emerging trends and formats, and assesses creative effectiveness to deliver a distinctive, consistent brand experience.

Requirements

12+ years of progressive creative direction experience in apparel, lifestyle, or agency environments.
Proven success driving brand evolution through emotionally resonant, purpose-driven creative work that builds brand heat.
Experience developing and mentoring diverse, high-performing creative teams.
Strong ability to build trust and alignment with internal partners and external agencies.
Expertise in design, photography, and digital best practices, with a strong understanding of omnichannel marketing.
Exceptional storytelling, presentation, and interpersonal skills.
Proficiency in Adobe Creative Suite, G-Suite, Figma, Keynote, and related tools.
Ability to thrive in ambiguity, challenge convention, and continuously evolve their approach.

Responsibilities

Lead and evolve a creative strategy that authentically connects with customers and reflects Banana Republic’s purpose and positioning.
Champion creative concepts across retail, digital, social, packaging, and experiential channels.
Maintain a consistent, emotionally resonant Banana Republic brand voice across every touchpoint.
Lead the creative vision for brand events and experiences, balancing consistency and innovation.
Use consumer and cultural insights to inform creative decisions and strengthen engagement and brand connection.
Define and execute a holistic creative vision aligned with the brand’s long-term vision and marketing strategy.
Build a high-performance creative culture that values inclusivity, innovation, and accountability.
Partner with Brand Marketing, Product, and Visual Merchandising to support business goals and strengthen brand distinction.
Identify and collaborate with external agencies on integrated campaigns that uphold brand integrity and inspire consumer action.
Build, mentor, empower, and develop a diverse creative organization; establish clear priorities, goals, and expectations.
Attract and retain creative talent, fostering growth, curiosity, collaboration, and cross-functional partnership.
Partner with creative operations and production teams to implement efficient processes that support impactful, high-quality work.
Explore emerging trends, cultural insights, and new formats to keep the brand relevant while preserving timeless style and exceptional quality.
Measure and assess creative effectiveness, optimizing work to maximize brand and business impact.
Champion consistency across retail, digital, social, packaging, and events to deliver a cohesive brand experience.