Head of Corporate Marketing, Branding Communications

Blackpoint Cyber

2d•Remote

About The Position

Blackpoint Cyber is seeking a Head of Corporate Marketing, Branding Communications to lead its global corporate marketing and communications strategy. This role is responsible for shaping the company's brand and story across the cybersecurity ecosystem, owning corporate messaging, media relations, analyst relations, executive communications, and brand narrative. The goal is to position Blackpoint Cyber as a trusted authority in cybersecurity and a leading partner to the MSP community. This leader will report to the Head of Marketing and collaborate with various teams including Product, Marketing, Threat Intelligence and Security Operations, Executive Leadership, Sales, and Partner teams to ensure consistent and compelling storytelling that supports company growth and industry leadership. This is a highly visible leadership position focused on building and executing a company brand strategy to strengthen Blackpoint Cyber's leadership, amplify its mission, and elevate its voice in the cybersecurity industry.

Requirements

~12 years of experience in corporate marketing, brand, or communications leadership roles within cybersecurity companies.
Track record of not just developing brand and messaging strategy but driving implementation and adoption across teams to measurably elevate brand visibility and market leadership.
The ability to translate complex cybersecurity concepts (managed detection and response, threat intelligence, AI, and security operations) into clear and compelling narratives
Experience building and elevating the organization's AI story by showcasing differentiation and outcomes delivered to clients
Exceptional storytelling and messaging skills with the ability to translate complex technical concepts into accessible narratives.
Strong media relations background with established relationships across technology, channel, and cybersecurity press.
Experience owning and evolving a visual brand with judgement to assess gaps and drive improvement through internal resources or agency partners.
Experience partnering closely with executive leadership teams on communications strategy and executive visibility.
Experience and comfort in experimenting with and operationalizing AI and automation across the function, from content and creative to analytics, for efficiency and scale.
Ability to thrive in a fast-paced, high-growth environment and manage multiple priorities.

Nice To Haves

Strategic thinker with editorial instincts and creative taste
Bias towards action and follow through - equally comfortable building the strategy and rolling up their sleeves to drive execution across the organization.
Deep empathy for customer challenges, with the ability to speak their language authentically

Responsibilities

Define and evolve the company's narrative, messaging, brand voice, and visual identity, ensuring alignment across go-to-market activities, external communications, and internal channels.
Champion and drive org-wide adoption of brand and messaging standards, partnering across teams to ensure consistent execution.
Lead and execute Blackpoint Cyber’s global communications strategy across media relations, social media, executive communications, and corporate storytelling.
Translate complex cybersecurity concepts, including managed detection and response, threat intelligence, AI and security operations - into clear and compelling narratives. Build and elevate our AI story, showcasing our differentiation and outcomes.
Develop and manage relationships with key cybersecurity media, analysts, and industry influencers to expand Blackpoint Cyber’s visibility and credibility.
Partner with across teams to shape company messaging around product launches, company milestones, partnerships, funding announcements, and industry developments.
Build and elevate executive thought leadership by supporting speaking engagements, media opportunities, and industry events.
Guide crisis and incident communications strategies when needed, ensuring timely and transparent messaging.
Establish metrics and reporting frameworks to measure media impact, brand awareness, and share of voice.
Lead a high-performing brand, content, and communications team, including brand and design and content and social media functions, as the company continues to grow.