Head of Marketing & Communications

Yalent•Irvine, CA

20h•Onsite

About The Position

InVitro Capital builds AI-first companies that transform how foundational industries operate. Our portfolio spans healthcare, logistics, and other sectors where technology has been promised for decades but never delivered. We don't invest in ideas — we build them. Every company in our portfolio is an operating business solving a real problem for real customers, and our job is to make sure the world knows about it. Our flagship company, AllCare.ai, is an AI-powered healthcare delivery platform serving Assisted Living operators and the residents we care for. We support over 5,000 residents today and are doubling every three months. The demand for what we're building has outpaced our ability to tell the story. This role exists to close that gap. We're hiring a Head of Marketing & Communications to own go-to-market across the InVitro portfolio — with AllCare.ai as the immediate priority and primary focus for the first 12+ months. Reporting directly to the CEO, you'll build the brand, define the narrative, run the full marketing engine across every channel, and own how we show up in the press, in the industry, and in the voice of our founders. This is not a brand-only role. It's not a demand-gen-only role. It's the whole thing — above the line and below the line, digital and physical, inbound and outbound, earned and owned. We need someone who can write a positioning deck in the morning, brief a reporter at lunch, run a field activation at a senior living conference in the afternoon, and be in the weeds of an email campaign by end of day. You'll build AllCare.ai into the category-defining brand in AI-powered senior care. And you'll do it with the freedom to shape the function from scratch — the playbook, the team, the budget, the tools.

Requirements

10+ years of marketing and communications experience
At least 4 years in a senior leadership role (Head of Marketing, VP Marketing, Head of Communications, CMO, or equivalent)
Demonstrated full-funnel ownership (brand, demand, digital, field, and communications) at a high-growth company
Track record of building and leading marketing and communications teams
Experience managing PR and media relations, including direct relationships with reporters, analysts, or trade press
Experience marketing into B2B or regulated industries (healthcare, senior living, healthtech, or adjacent spaces strongly preferred)
Strong commercial instincts – comfort with pipeline, CAC, LTV, and revenue conversations
Excellent written and verbal communication skills; own writing sets the bar for the team
Comfort in a high-speed, high-accountability environment
AI-forward mindset and proficiency with modern marketing tools
Based in or willing to relocate to Irvine, California
Ability to be on-site in Irvine, California

Nice To Haves

Healthcare press relationships strongly preferred
Senior living, home health, healthtech, medical devices, or adjacent spaces is a strong plus
Startup builders: experience building a marketing function from scratch or near-scratch
Narrative-first thinkers: belief that positioning drives everything else
Operators, not ideators: focus on shipping and execution
Portfolio-mindset: excitement about building multiple brands over time

Responsibilities

Own brand positioning, narrative, visual identity, and voice for AllCare.ai, aiming to make it recognizable to ALF administrators in California and eventually across the US.
Manage the company's media presence, press strategy, and relationships with healthcare trade press.
Handle crisis communications when they arise and build a system to turn milestones into stories.
Develop and execute strategies for founder and executive positioning, including podcasts, keynotes, bylines, and LinkedIn thought leadership.
Build and manage the demand generation engine, including paid, organic, partnerships, and referrals, to drive qualified leads to the sales team.
Execute above-the-line marketing activities such as brand campaigns, PR, thought leadership, and category creation.
Manage below-the-line marketing efforts including email campaigns, lifecycle marketing, CRM nurture, webinars, sales enablement content, and case studies.
Oversee digital marketing efforts including website, SEO, paid media, social media (LinkedIn-first for B2B), and content marketing.
Plan and execute on-ground activations at industry conferences, operator events, and facility-level launches, in partnership with the BDR team.
Extend marketing playbooks to other InVitro companies as they mature and potentially build a team to support this.
Partner with the CEO on narrative, positioning, and external storytelling, acting as a marketing and communications thought partner.
Own media relationships, building and maintaining connections with healthcare reporters, industry analysts, and trade press.
Collaborate with Sales and BDR leadership to ensure marketing generates necessary leads and receives valuable feedback.
Build the marketing and communications team, starting lean and hiring deliberately for roles like communications, design, content, performance marketing, and events.
Own and report on key marketing metrics including pipeline contribution, CAC, brand awareness, earned media reach, and campaign ROI.
Participate in senior leadership meetings, contributing to strategy as a peer function to Sales, Operations, and Product.
Be hands-on in executing marketing tasks, including writing copy, drafting press releases, reviewing creative, and managing agency relationships.