Head of CRO for a DTC company (US-Based/Remote)

Paired

4h•Remote

About The Position

Paired is a global staffing and recruiting agency that connects remote talent with companies seeking specific skill sets. It is hiring an experienced Head of Conversion Rate Optimization (CRO) to lead conversion optimization strategy and improve the performance of a Direct-to-Consumer (DTC) e-commerce business’s funnels. This is a remote role for a US company. The Head of CRO will build a structured experimentation program and develop a roadmap to improve conversion rate, Average Order Value (AOV), and revenue per session. The role covers the customer journey from landing pages through checkout, including the planning, implementation, and analysis of experiments. The successful candidate will collaborate with developers and graphic designers and, eventually, recruit and lead a team of CRO specialists. Strategies should improve conversions while maintaining brand consistency and a seamless customer experience.

Requirements

Proven experience in Conversion Rate Optimization (CRO), preferably in a leadership or senior-level position.
Strong background in Direct-to-Consumer (DTC) and direct-response marketing, with hands-on experience optimizing e-commerce funnels.
Experience with supplement, health and wellness, or beauty brands; supplement industry experience is strongly preferred.
Demonstrated success improving conversion rates, Average Order Value (AOV), and revenue per session through structured experimentation.
Hands-on experience planning, executing, and analyzing A/B tests and other CRO experiments.
Strong understanding of funnel analytics, customer behavior, landing page optimization, and checkout performance.
Experience collaborating directly with developers to implement and launch CRO tests.
Ability to work closely with graphic designers to translate optimization strategies into effective visual experiences.
Strong analytical and problem-solving skills, including identifying performance bottlenecks and prioritizing high-impact opportunities.
Experience building testing frameworks, maintaining experiment documentation, and turning insights into actionable improvements.

Nice To Haves

Experience with CheckoutChamp or similar checkout and funnel optimization platforms.
Previous experience hiring, managing, or leading CRO specialists.
Familiarity with brand building and balancing direct-response marketing strategies with long-term brand positioning.
Experience scaling CRO processes within high-growth DTC e-commerce businesses.
Familiarity with analytics and experimentation tools used to track funnel performance and measure test results.

Responsibilities

Build and manage a structured CRO testing system to track experiments, hypotheses, results, and key learnings.
Analyze the customer journey from landing pages to checkout to identify conversion bottlenecks and optimization opportunities.
Develop and prioritize a CRO roadmap focused on conversion rate, Average Order Value (AOV), and revenue per session.
Plan, execute, and analyze A/B tests and other experiments to improve funnel performance.
Collaborate with developers and graphic designers to implement landing page improvements, checkout optimizations, and other CRO initiatives.
Optimize product pages, landing pages, offers, upsells, and checkout flows to improve customer experience and maximize revenue.
Monitor experiment performance, evaluate results, and turn successful tests into actionable improvements.
Balance conversion-focused strategies with brand consistency and a seamless customer experience.
Eventually recruit, manage, and lead a team of CRO specialists, establishing workflows and performance expectations.