Head of Content

Userpilot • Austin, TX

81d • Hybrid

About The Position

Userpilot is seeking a Head of Content to lead their content strategy end-to-end. This is a player-coach role where the individual will not only set the strategy but also personally write key thought leadership and founder-voice pieces. The role focuses on owning the content surface with a strong emphasis on organic growth, establishing editorial standards, connecting content to pipeline, and unifying organic and thought-leadership efforts. The Head of Content will be responsible for defining the narrative, producing flagship content, managing the organic engine (including SEO and AI discovery), building topical authority, creating bottom-funnel content, overseeing distribution, leading the content team, and establishing measurement frameworks. A practical understanding of AI's role in content workflows is also essential.

Requirements

• 5+ years in content, with real time leading strategy and teams in B2B SaaS.
• An exceptional writer first, with excellent editorial judgment and storytelling for a sophisticated, skeptical B2B audience.
• A track record of content programs that moved something measurable: brand, demand, pipeline, or revenue.
• The rare blend of editorial quality and commercial instinct.
• Deep organic and SEO expertise, with a proven track record of building organic growth.
• Strong grasp of content strategy across brand, distribution, and bottom-funnel conversion content.
• Ability to develop and scale content talent, and to partner credibly with executives.
• Analytical fluency: comfortable using data to prioritize and improve.
• Practical, hands-on understanding of how AI changes content systems and workflows.
• Applicants must be legally authorized to work in the United States. We are not able to sponsor or take over sponsorship of an employment visa at this time.

Nice To Haves

• Experience in product-led growth, product adoption, onboarding, analytics, or related SaaS categories
• Experience building thought leadership programs for founders or executives
• Background in conversion-focused content strategy, technical SEO, or multi-channel campaign execution

Responsibilities

• Define how Userpilot shows up in the market and how our ideas reach product and growth leaders.
• Set the editorial standard and defend it.
• Write cornerstone thought leadership and founder-voice pieces yourself.
• Own organic growth as the compounding core of the strategy, including keyword and topic strategy, content velocity, internal linking and site structure, asset refreshes, and technical SEO health.
• Own the shift in organic discovery from "rank on Google" to "get cited by AI answer engines" and build a point of view on how Userpilot wins in both.
• Build genuine depth and authority around the topics our buyers care about (onboarding, product adoption, activation, retention, product analytics).
• Create bottom-funnel and proof content, including comparison pages, alternatives, use-case content, and customer proof.
• Develop and execute a strong content distribution strategy across newsletter, LinkedIn, repurposing, and syndication.
• Lead, develop, and grow the content team, hiring as the function scales, and set a high bar for quality and ambition.
• Build the framework that connects content to traffic, engagement, pipeline influence, and revenue.
• Use AI and modern workflows to increase speed and scale while protecting depth, originality, and editorial quality.

Benefits

• Competitive salary and quarterly performance-based bonus
• Comprehensive benefits package including medical, dental, vision, group-term life insurance, and short-term disability
• Hybrid work setup
• Opportunities to attend international conferences and company off-sites
• Education budget for professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed