Head of Content & Brand Storytelling

Marchay

7h • Remote

About The Position

Marchay is seeking a highly creative, culturally aware, and entrepreneurial content leader to establish its brand as a leading and aspirational voice in luxury travel. This role goes beyond traditional social media management, requiring an individual who can independently identify compelling stories, trends, destinations, and people to position Marchay at the forefront of the luxury travel conversation. The ideal candidate will function as a creator, strategist, editor, and brand builder, focusing on building audience trust and engagement through meaningful storytelling rather than transactional content. The goal is to create content that is elevated, intelligent, insider-driven, and culturally relevant, leveraging the expertise and access within the Marchay network. The company is particularly inspired by creators and storytellers who have built distinctive voices and communities through high-quality content and editorial leadership.

Requirements

• Based in the U.S. and willing to work Eastern Standard Time (9am-6pm).
• Bachelor's degree required.
• Deeply creative storyteller with strong editorial instincts.
• Equal parts strategist, creator, and entrepreneur.
• Naturally generates ideas rather than waiting for direction.
• Obsessed with travel, culture, hospitality, luxury, and digital media trends.
• Experienced in building or growing brands, communities, or audiences through content.
• Comfortable being both visionary and hands-on.
• Strong understanding of Instagram, TikTok, YouTube, newsletters, and evolving digital platforms.
• Able to identify what makes content feel premium, differentiated, and emotionally engaging.
• Passionate about creating content with depth, not just aesthetics.
• Highly collaborative but self-directed.

Nice To Haves

• Experience growing a personal brand, media brand, publication, or luxury/travel-focused social presence.
• Portfolio demonstrating strong storytelling and creative direction.
• Experience creating viral, highly engaging, or culturally relevant content.
• Background in luxury travel, hospitality, lifestyle, media, journalism, or creator-led brands preferred.
• Strong visual and copywriting sensibility.
• Experience working with founders or premium/luxury brands is a plus.

Responsibilities

• Develop and lead Marchay’s content vision across social, editorial, video, email, and emerging platforms.
• Independently generate creative concepts, campaigns, and storytelling opportunities.
• Transform insider travel knowledge and member experiences into compelling, high-value content.
• Establish Marchay as a leading voice in luxury travel and lifestyle.
• Create content strategies that drive audience growth, engagement, brand awareness, and community trust.
• Identify cultural, travel, hospitality, and luxury trends before they become mainstream.
• Produce or oversee the creation of short-form video, social storytelling, editorial features, interviews, destination guides, and thought leadership content.
• Collaborate closely with founders, advisors, members, and travel partners to uncover unique stories and perspectives.
• Build a recognizable and differentiated brand voice.
• Analyze performance metrics and continuously evolve content strategy based on audience behavior and engagement.
• Experiment with new content formats, channels, and creative approaches.

Benefits

• Annual salary with a performance-based, discretionary bonus.
• Fully covered medical, dental, and vision insurance.
• Access to our retirement savings program (401(k) Plan).
• Generous Time Off (Ample PTO plus company holidays).
• Opportunity to develop toward a senior leadership role, with increasing ownership and strategic decision-making over time.
• Remote work environment with the ability to manage your schedule effectively.
• Join a forward-thinking company with a proven track record, backed by the influence, resources, and stability to keep breaking new ground.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior