Head of Commercial

Evvy•New York, NY

11d•Onsite

About The Position

Evvy is seeking a Head of Commercial to build and lead the company's B2B2C growth engine during a critical growth phase. This role involves defining and scaling a new category of precision women's healthcare. The Head of Commercial will report directly to the CEO and be responsible for developing and executing the commercial strategy across various channels including providers, fertility networks, digital health platforms, strategic partners, payers, and emerging distribution channels. The ideal candidate is energized by category creation, relationship-building, systems design, and execution, with the ability to navigate ambiguity and drive momentum from early traction to repeatable scale. This position is based in New York, NY, and requires the candidate to be located in NYC.

Requirements

8+ years of experience owning revenue and partnerships within health-tech, diagnostics, women’s health, or adjacent industries.
Experience building and scaling commercial infrastructure and teams.
Experience operating across multi-channel GTM motions and diverse partner types.
Familiarity with reimbursement, payer dynamics, and healthcare incentive structures.
Willingness to travel for strategic partnerships, conferences, and key customer relationships.
Proven commercial leader with experience driving revenue through strategic partnerships, distribution, and ecosystem development.
Exceptional at relationship-building, communication, storytelling, and influence.
Deeply fluent in women’s health, fertility, diagnostics, digital health, or adjacent healthcare ecosystems.
Both strategic and highly operational — able to set vision, build systems, and execute directly.
Drawn to ambiguity, ownership, and building before the roadmap is obvious.
Disciplined about evaluating opportunities quickly, pursuing what’s real, and moving on from what isn’t.
Energized by the idea of building an entirely new category in women’s healthcare.

Nice To Haves

Experience operating within a company that has both D2C and B2B2C motions.
Founder or early-stage startup experience.
Experience launching new diagnostics or testing platforms into B2B2C channels.

Responsibilities

Own revenue and margin performance across Evvy’s B2B2C business lines.
Define and execute Evvy’s commercial strategy across providers, clinics, payers, and strategic partners.
Build a unified commercial engine across multiple channels and buyer types.
Help shape Evvy’s long-term reimbursement and payer strategy alongside company leadership.
Identify and unlock new commercial surfaces, markets, and partnership models.
Personally lead Evvy’s most important enterprise and clinical partnerships.
Develop a scalable sales strategy that establishes Evvy as a trusted partner.
Represent Evvy externally with providers, partners, executives, payers, and at industry events.
Translate market feedback into stronger product positioning, partnerships, and growth strategy.
Build the infrastructure required to scale: CRM, forecasting, sales ops, onboarding, playbooks, reporting, and partner success systems.
Hire and lead a high-performing commercial organization over time.
Partner cross-functionally with Product, Clinical, Finance, Operations, and Marketing to ensure tight GTM feedback loops.
Help create the operating cadence, systems, and rigor required to scale a category-defining healthcare business.