Head of Commercial, US

PureGym US•New York, NY

8h•$100,000 - $130,000•Hybrid

About The Position

About Blink Fitness (PureGym Group) The PureGym Group is a leading gym operator headquartered in the UK, boasting 700 locations and more than 2 million members worldwide. We're thrilled to announce our expansion into the United States! Our commitment to providing high-quality, affordable gyms for everyone, everywhere, remains unwavering. Our mission to inspire healthier nations has made us the UK's favorite gym, and now, an international success story. With our unique "Everybody Welcome" approach, we create a friendly, warm, and inclusive environment for all our employees and members.

Requirements

High-calibre Head of Commercial with experience in pricing, revenue management or commercial strategy
Must have experience of working within consumer-facing operational businesses - multi-site and / or subscription an advantage and ideally in high-volume, price-sensitive industries
Exceptional commercial judgement, underpinned by strong analytical and financial acumen
Highly proficient in using data and analysis to diagnose performance issues, test hypotheses and identify opportunities
Strong written and verbal communicator who can translate complex analysis into clear, commercial recommendations
Intellectually curious, willing to challenge the status quo and be challenged by those around them
Highly-adept at solving difficult problems and leading colleagues through the implementation of solutions
Strong understanding of US consumer trends across fitness and adjacent markets
Able to balance short-term revenue delivery with long-term value creation and strategic projects
Comfortable operating in fast paced environments and with ambiguity and evolving priorities. Bias for action, pace and continuous improvement
Highly collaborative, with the ability to work cross-functionally across range of departments including finance, marketing, member experience, technology and data & insights.
Able to act as a role model for pace, ownership, and high-performance culture within the US leadership team
Experience working with central / global teams and translating group frameworks into local execution an advantage

Nice To Haves

multi-site and / or subscription an advantage
ideally in high-volume, price-sensitive industries
Experience working with central / global teams and translating group frameworks into local execution an advantage

Responsibilities

Own the end-to-end delivery of the US pricing roadmap, including base membership rates, joining fees, additional fees, day passes, and price product architecture structure
Apply deep understanding of US consumer behaviour, competitive dynamics and pricing norms to localise and strengthen PureGym’s commercial model to the US market
Evolve the pricing model through structured test-and-learn approach
Lead and execute the pricing strategy for new gym openings, optimising launch mechanics to deliver against build-curve assumptions
Own the strategy and execution of existing member price increases
Determine the commercial design of promotions and optimise promotional effectiveness in collaboration with marketing and finance
Evolve the long-term Price Product Architecture in line with the Group model, optimised for the US market
Partner cross-functionally with finance, technology, and configuration to deliver pricing changes, new products, and platform capability to support commercial ambition
Lead or contribute to key US-specific strategic initiatives
Lead weekly and monthly trading reviews, diagnose performance issues quickly and implement corrective actions
Own and continuously evolve the US commercial performance management, setting clear cadence, standards, and insight to drive consistent, data-led decisions across the estate
Establish and lead a robust competitor intelligence process tracking new competitor openings, refurbs and closures, headline pricing, promotional activity and proposition changes
Own competitor defence strategy, designing and executing commercial responses and tracking effectiveness at gym and estate level
Act as the commercial lead for the US refurbishment programme, ensuring gyms deliver targeted ROCE
Execute refurb-related pricing actions, relaunch offers, and member price increases in a structured, revenue-optimised way
Deliver commercial analysis to support investment prioritisation, refurb ROI evaluation, and post-investment performance tracking
Dynamically adjust commercial plans where performance requires intervention
Success at PureGym is a collaborative effort and this role will require collaboration with a range of departments including Marketing, Technology, Operations, Finance and Insights & Analytics.
The role will operate as the in market commercial counterpart to the U.S. Marketing Director and broader Group Marketing Team, forming the core commercial engine of the business. Particular areas of collaboration will include CRM engagement, join journey optimisation and promotional optimisation
It will also require collaboration with Finance on payment success and lifecycle fee management (e.g. AMF collection)
Own the commercial performance of ancillary (non-membership) revenue streams, including setting of annual strategy and P&L budgets
Manage the outsourced vending partnership to ensure continued performance
Identify, evaluate and implement incremental revenue opportunities, supported by rigorous analysis and pilot testing (e.g. in gym advertising)
Lead ongoing management and optimisation of adjacent revenue streams post-launch
Work with Group Head of Partnerships to develop the commercial framework and go-to-market strategy for corporate memberships in the US and build scalable, mutually beneficial structures for PureGym and partners
Own ongoing performance management, commercial optimisation and partner analytics