Principal, Head of Channel Marketing

Hamilton Lane Advisors•Conshohocken, PA

13d

About The Position

Hamilton Lane is seeking a Head of Channel Marketing to translate the firm’s commercial priorities into tailored marketing solutions for each client segment. This newly created leadership role reports to the Head of Marketing and partners with Marketing, Client Solutions, Product and Investment to identify growth opportunities and design and execute full-funnel programs. The role owns segmentation and audience strategy, using client insight, pipeline data and campaign performance to guide marketing investment toward the segments, platforms and accounts with the greatest opportunity. The Head of Channel Marketing is accountable for commercial outcomes, including pipeline created and influenced, conversion, assets raised and client retention. The leader will establish the channel marketing strategy, team and processes, and support the full product and client lifecycle, from launch and capital raising through ongoing education, retention and expansion. The role also manages channel budgets and agency and media partners, and measures program performance and marketing return on investment.

Requirements

12+ years of marketing experience in asset management, private markets, alternatives or wealth management.
At least 5 years leading teams.
A record of building a channel strategy, segmentation model, team or function from scratch and delivering results.
Proven commercial impact, with specific outcomes such as pipeline created, conversion improved or assets raised.
Experience owning segmentation and audience strategy and shifting budget toward segments and accounts that produce growth.
Hands-on use of AI, automation and marketing technology to launch faster, personalize at scale and improve campaign performance, with quantifiable results.
Command of investment products, client segments, distribution partners and regulatory requirements for financial services marketing.
Strong digital, CRM, marketing automation and analytics skills, with the ability to turn data into decisions.
Ability to communicate complex investment ideas clearly and concisely to different audiences.
Experience managing budgets and agency partners.

Nice To Haves

Experience across both institutional and wealth or intermediary audiences.

Responsibilities

Define and own the channel marketing strategy and multi-year roadmap for each priority segment, aligned with the firm’s commercial goals.
Own audience strategy across institutional and private wealth, refining it with client insight, market intelligence and performance data.
Partner with Product and Product Marketing to translate brand narrative and product positioning into segment-specific messaging pillars that are consistent across the firm and distinctive in the market.
Design full-funnel, multi-channel programs that drive awareness, engagement, conversion and retention across the client lifecycle, with targets for lead generation, pipeline and assets raised.
Support the full product and client lifecycle, from launch and capital raising through ongoing education, retention and expansion.
Partner with Client Solutions to align segment priorities, pipeline goals and coverage models, and provide teams with content, tools and insight.
Establish shared lead definitions, hand-offs and feedback loops between Marketing and Sales.
Set measurable goals and KPIs for campaigns and programs, and report on engagement, pipeline contribution, conversion, assets raised and marketing ROI.
Own channel budgets and manage agency and media partners from brief through delivery, reallocating investment based on performance.
Build the channel marketing strategy, team and processes.