Head of Campaign, Adobe Creative

Adobe•San Francisco, CA

About The Position

Adobe Creative is seeking a visionary Head of Campaigns to lead the creation of breakthrough ideas and enduring platforms for Adobe's most important global campaigns. This role involves shaping creative opportunities, campaign platforms, and central ideas, ensuring they translate into connected creative systems that support flagship storytelling, high-velocity creative, and adaptive work at scale. The Head of Campaigns will collaborate with other creative leaders (Head of Brand, Head of Design, Head of Copy) to ensure a cohesive creative output. This position is for an award-winning creative leader who has a track record of building culturally influential campaigns for iconic brands, leading multidisciplinary teams, and developing memorable and engaging ideas. The role emphasizes a 'maker first' approach, with the expectation that the individual will actively concept, shape ideas, and challenge the work, deriving authority from the strength of their ideas and their ability to improve them. The Head of Campaigns will also build Adobe's internal campaign capability and lead the creative relationship with external agency partners, ensuring they amplify Adobe's internal point of view.

Requirements

Award-winning creative leader
Experience building culturally influential campaigns for iconic brands
Experience leading multidisciplinary teams
Experience developing ideas that people remember, participate in and talk about
Ability to concept, shape ideas and challenge work
Ability to build Adobe's internal campaign capability
Ability to lead agencies from a strong internal point of view
Experience building AI-native workflows
Experience establishing principles for evaluating AI-assisted campaign work

Nice To Haves

Experience with film, social, digital, OOH, creator partnerships and real-world moments
Experience shaping the creative opportunity, campaign platform and central idea
Experience ensuring ideas translate into connected creative systems
Experience developing flagship storytelling, high-velocity creative and adaptive work at scale
Experience partnering with Heads of Copy, Design, and Brand
Experience recruiting exceptional creative talent with diverse perspectives, cultural intelligence and strong conceptual craft
Experience building flexible teams around creative opportunities
Experience developing new models for rapid concepting, prototyping and collaborative creative development
Experience leading the creative relationship with lead campaign agencies and specialist creative partners
Experience selecting agencies, directors, creators, production companies and specialist collaborators

Responsibilities

Originate and lead Adobe Creative's most important global campaign ideas and integrated creative platforms.
Define the central creative idea and campaign architecture from brief through launch, partnering with the Head of Copy on narrative and language and the Head of Design on visual expression.
Build ideas that connect Adobe's products with a meaningful point of view on creativity, culture and the future.
Ensure every campaign is grounded in a clear human tension, product truth and distinctive role for Adobe.
Develop platforms capable of supporting flagship storytelling, cultural participation and high-velocity creative.
Identify creative opportunities before they arrive as formal briefs.
Lead campaign development from early strategic territory through concept, production and launch.
Shape Adobe Creative's most visible global campaigns and product launches.
Partner with Content, Experiences and shared-service teams when campaign platforms extend into publishing, partnerships, talent or real-world moments.
Ensure ideas scale across channels and formats without losing their clarity, emotion or originality.
Partner with the Head of Design to turn breakthrough ideas into compelling visual worlds.
Partner with the Head of Copy to shape campaign narratives, scripts, headlines and language.
Partner with the Head of Brand to ensure campaigns stretch and advance Adobe's identity without fragmenting it.
Hold the campaign creative standard through production, adaptation and rollout.
Lead and develop Creative Directors, Associate Creative Directors and multidisciplinary concept teams.
Build a strong leadership bench and clear pathways for makers to grow.
Recruit exceptional creative talent with diverse perspectives, cultural intelligence and strong conceptual craft.
Create a culture of ambition, direct feedback, experimentation and creative generosity.
Keep senior creative leaders close to the ideas and the work.
Build flexible teams around the creative opportunity rather than traditional agency structures.
Develop new models for rapid concepting, prototyping and collaborative creative development.
Lead the creative relationship with Adobe's lead campaign agency and specialist creative partners for work commissioned by Adobe Creative.
Set the creative direction before external partners begin execution.
Ensure agencies amplify Adobe Creative's point of view rather than supplying one.
Partner with Production, Talent, Partnerships and other shared-service teams to select the right agencies, directors, creators, production companies and specialist collaborators for each opportunity.
Hold externally produced campaign work to the same creative standard as internal work.
Challenge safe, familiar or derivative thinking, regardless of where it originates.
Define Adobe Creative's point of view on how AI changes campaign development, creative exploration and production.
Build AI-native workflows that expand the range of ideas explored and accelerate prototyping without lowering the standard.
Establish principles for evaluating AI-assisted campaign work through originality, intention, cultural relevance and human authorship.
Define where AI can support scale and where human judgment and creative intervention remain essential.