Campaign Creative, Product Marketing

Runway

7d • $140,000 - $200,000 • Remote

About The Position

Runway is seeking a hands-on creative focused on product marketing campaigns, using AI as their primary creative medium. The role owns end-to-end, full-funnel launch campaigns for Runway products, features, and research, including launch films, key visuals, landing pages, lifecycle emails, onboarding flows, and other campaign assets. The creative may lead with art direction or copy, but must make the work personally and move across both disciplines. The work will shape how audiences discover, understand, and adopt Runway’s products, making research tangible and encouraging people to try the products. The role also develops workflows and automations that help a small team work at product pace, partnering closely with product marketing, design, research, growth, and product teams. The position is open to remote candidates across North America, with offices in NYC, London, San Francisco, Paris, and Seattle. It reports to the Creative Director of Product Marketing.

Requirements

• At least 4 years of creative experience at an agency, studio, or brand, with campaigns shipped for real clients.
• A portfolio demonstrating strong creative taste, with AI-generated or AI-assisted work central to it.
• Fluency with image and video models and craft tools for editing, compositing, and design.
• Art direction instincts in casting, styling, lighting, composition, typography, and pacing.
• A strong lead discipline in art direction, motion/editing, or copy, with comfort working across the others.
• A builder’s mindset, including experience chaining tools together, automating repetitive work, or building workflows others use.
• Ability to move between cinematic launch films and single-frame creative work.

Nice To Haves

• Experience launching creative tools, AI products, or research.
• Having already built something interesting on Runway.

Responsibilities

• Build full-funnel launch campaigns end to end, from idea and script through boards, generation, editing, and finishing.
• Create launch films, key visuals, and campaign systems that meet a high standard of brand creative work.
• Translate research breakthroughs into creative work that is accessible and tangible to audiences outside the field.
• Extend campaigns across landing pages, social, email, and in-product surfaces while preserving the central idea.
• Manage several launches at once on fast timelines without compromising quality.
• Develop reusable prompts, workflows, and automated pipelines based on campaign work.
• Explore new models as creative opportunities and demonstrate their possibilities to the team.
• Partner closely with product marketing, design, research, growth, and product teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed