Campaign Creative Lead, Consumer

Advanced Micro Devices, Inc•Austin, TX

About The Position

AMD is seeking an experienced creative leader to serve as the dedicated Creative Lead for its Consumer Client business. As part of the AMD Brand + Creative team, this person reports to the Head of Creative and acts as the primary creative partner to the Consumer Client marketing team, shaping ideas, stories, and creative systems that bring AMD-powered consumer PC experiences to market. The role translates segment strategy, product value, and audience insight into audience-first creative across launches, integrated campaigns, social, web, creator partnerships, paid media, retail, experiential, and always-on content. It also establishes creative frameworks that connect campaigns and content programs across the Consumer Client portfolio. The position calls for an AI-enabled storyteller with strong video and motion fluency, able to lead creative development from concepting and visualization through pre-production and traditional, hybrid, and generative image and video execution within AMD’s brand guidelines. The Creative Lead partners with marketing, product marketing, social, media, web, PR, regional teams, agencies, production partners, and creative technology to build repeatable content systems that improve speed, adaptability, and asset reuse while maintaining craft, originality, and brand integrity.

Requirements

Significant creative leadership experience in-house, at an agency, or both.
A strong portfolio demonstrating campaign concepting, video-led storytelling, and multi-channel execution.
Experience with consumer technology brands and industry.
Demonstrated ability to build work spanning launch moments and always-on content systems.
Experience designing or evolving creative workflows in AI-enabled or generative production environments.
Demonstrated ability to lead work across concepting, visualization, traditional and hybrid production, and scalable image and video generation.
Strong communication skills and demonstrated ability to influence stakeholders and build support for creative recommendations.
Experience collaborating with agencies, creators, production partners, and cross-functional marketing teams.
Strong producing, directing, design, or art direction background and excellent storytelling instincts.
Strong point of view on creative quality and guardrails in AI-enabled environments.
Global brand experience and comfort balancing consistency with local relevance.

Nice To Haves

Copywriting ability.
Bachelor’s degree preferred.

Responsibilities

Serve as the dedicated creative leader and primary Brand + Creative partner for the Consumer Client marketing segment.
Develop an informed creative point of view based on Consumer Client audiences, business priorities, product roadmaps, and competitive context.
Lead creative development for Consumer Client campaigns, launches, and always-on content from brief through execution.
Partner with marketing leaders to strengthen briefs, clarify audience opportunities, and establish creative ambition and quality standards.
Develop and present creative concepts to marketing and business partners, explaining audience insight, strategic rationale, and creative opportunity.
Recommend integrated campaign and content architectures that connect launches, campaigns, and ongoing programs into a coherent creative ecosystem.
Develop audience-first ideas that translate product strategy and complex technologies into engaging, memorable, discoverable stories.
Drive video- and motion-led storytelling across hero films, short-form content, social, product storytelling, retail, and supporting asset systems.
Build modular, multi-channel creative systems for paid, owned, earned, social, creator, retail, web, regional, and experiential touchpoints.
Lead agencies and production partners toward high standards of strategic thinking, originality, craft, consistency, and channel relevance.
Collaborate with the Creative Technologist and other partners to incorporate AI-enabled workflows into concepting, visualization, storyboarding, image and video development, adaptation, and versioning.
Define and uphold guardrails for AI-enabled output to ensure work is distinctive, accurate, on-brand, and production-ready.
Use audience behavior, performance signals, and campaign learnings to improve creative approaches over time.
Partner with Gaming and Commercial Client Creative Leads to share standards, tools, and reusable approaches while maintaining segment-specific audience relevance.
Develop and present clear creative recommendations, influence stakeholders, and build alignment across marketing, product, business, creative, and senior leadership audiences.