Head of Brand Strategy

TDS Global Solutions

2d•Remote

About The Position

Our client is seeking an experienced and visionary Brand Leader to shape how one of the fastest-growing customer experience and AI-enabled services companies is perceived in the market. As the company continues to expand its capabilities across healthcare, insurance, financial services, utilities, technology, and AI, we are looking for a leader who can elevate the company brand to reflect the scale, innovation, and impact of the business today. The ideal candidate is a strategic storyteller and brand builder who understands how to transform complex business capabilities into compelling narratives that create differentiation and trust. They bring experience repositioning brands, influencing market perception, building executive visibility programs, and developing strong relationships with industry analysts and influencers. They are equally comfortable operating at the strategic level with executive leadership and rolling up their sleeves to drive execution. Position Summary This role is responsible for defining and executing the company's global brand strategy, including market positioning, messaging, executive thought leadership, analyst relations, corporate communications, and brand governance. Reporting to executive leadership, this individual will play a critical role in strengthening the company's visibility, influence, and reputation among enterprise buyers, industry analysts, prospective employees, partners, and the broader market. Success in this role will be measured by the company's ability to strengthen its market presence, improve analyst positioning, increase brand visibility and share of voice, enhance executive thought leadership, and establish a consistent global brand experience that supports long-term business growth. This is a unique opportunity to help define the next chapter of a global organization that is rapidly expanding its presence in AI-powered customer experience and business transformation while building a brand that reflects its leadership position in the market.

Requirements

12+ years of experience in brand strategy, corporate marketing, communications, or senior marketing leadership roles within complex B2B organizations.
Proven success building, repositioning, or transforming brands in technology services, AI, CX, BPO, SaaS, healthcare, financial services, or similarly complex enterprise environments.
Demonstrated experience developing messaging frameworks, brand architectures, market positioning strategies, and corporate narratives that drive measurable business impact.
Experience creating and leading executive thought leadership programs, including speaker platforms, media engagement, social visibility, and executive branding initiatives.
Direct ownership of analyst relations programs with organizations such as Gartner, Forrester, Everest Group, NelsonHall, IDC, or equivalent industry influencers.
Experience partnering with executive leadership teams to influence market perception, strengthen brand visibility, and support organizational growth initiatives.
Strong understanding of how enterprise buyers research, evaluate, and select strategic service providers.

Nice To Haves

Experience within customer experience, outsourcing, technology services, AI, healthcare services, or enterprise SaaS organizations.
Experience supporting private equity-backed, high-growth, or transformation-oriented businesses.
Familiarity with AI-driven search, answer engines, LLM visibility, digital authority, and emerging brand discovery channels.
Experience managing global teams and supporting multiple geographic markets.

Responsibilities

Develop and own the company's brand strategy, ensuring our market position reflects the scale, capabilities, and innovation of the business today.
Define and evolve the company's messaging architecture, value proposition, and brand narrative across all audiences, markets, and service lines.
Establish and maintain brand governance, standards, and frameworks that create consistency across sales, marketing, operations, talent acquisition, and client-facing functions.
Identify opportunities to strengthen differentiation and increase market visibility in the CX, AI, healthcare, financial services, utilities, and technology sectors.
Build and lead a comprehensive executive thought leadership program that elevates the profile of the company and its leadership team across industry channels.
Develop content, speaking strategies, media opportunities, and social visibility programs that position the company executives as trusted voices in AI-powered customer experience and business transformation.
Partner closely with senior leadership to translate business strategy into compelling market narratives.
Own relationships with key industry analysts, including Gartner, Forrester, Everest Group, NelsonHall, and other influential research organizations.
Develop and execute a proactive analyst relations strategy designed to improve the company's positioning in market evaluations, reports, and buyer research journeys.
Ensure the company maintains a strong, differentiated presence within key industry conversations and market assessments.
Develop programs that increase share of voice, strengthen brand awareness, and improve market perception across target audiences.
Establish meaningful brand performance metrics including awareness, sentiment, analyst positioning, executive engagement, and brand contribution to commercial outcomes.
Monitor industry trends, competitor activity, and emerging opportunities to ensure the company remains relevant and differentiated.
Partner with Sales, Client Services, and Solutions teams to ensure brand strategy is effectively reflected in RFP responses, capability presentations, customer experiences, events, and market-facing content.
Support revenue growth by creating brand programs that influence enterprise buyer perception and strengthen competitive positioning throughout the buying journey.
Ensure marketing investments and brand initiatives are aligned with broader business objectives and growth priorities.
Build, develop, and lead a high-performing brand and communications organization, including internal team members, agency partners, and external vendors.
Foster a culture of accountability, creativity, collaboration, and continuous improvement.
Mentor and develop team members while establishing clear priorities, measurable goals, and high standards of execution.