Head of Brand & Marketing

TerraFirma•Austin, TX

11d•Onsite

About The Position

TerraFirma is hiring a Head of Brand & Marketing to own how the company presents itself to the world. The role defines TerraFirma’s narrative, brand and channel strategy; owns the marketing budget; builds and manages a creative ecosystem of contractors, agencies and eventual hires; and coordinates storytelling across channels and major company moments. The position requires strong creative judgment, with leverage coming from direction, coordination and scaled execution rather than personally shooting or editing video. Working directly with the CEO, the Head of Brand & Marketing will position TerraFirma as a category-defining company in construction automation and help attract talent, partners, customers and investors. The role will plan and execute announcements and launches, amplify the CEO and founders, and translate technical work into compelling stories. The position is on site in Austin, Texas, and requires flexibility around launches, announcements and other critical moments.

Requirements

At least 5 years of experience in brand, marketing, creative direction, communications or related roles.
Proven experience owning brand or marketing strategy end to end.
Experience managing budgets and external partners, such as agencies, contractors or freelancers.
Demonstrated success launching campaigns, announcements or brands.
Strong understanding of modern media, social platforms and distribution.
Experience working in or adjacent to technical, industrial or hardware-driven companies.
Must be willing to work on site in Austin, Texas.
Comfort operating in a fast-paced, scrappy startup environment.
Willingness to work irregular hours around launches, announcements and critical moments.
A portfolio, campaigns or brands the candidate has built are required; a resume alone is insufficient.

Nice To Haves

Experience in robotics, construction, aerospace, defense or deep tech.
A strong network across media, creators and brand agencies.
Ability to direct production without personally shooting or editing.
Evidence of building cultural relevance around technical products.

Responsibilities

Own TerraFirma’s brand, narrative and channel strategy, ensuring consistency and a high quality bar.
Own the marketing budget and build the function through contractors, agencies and eventual hires.
Plan and execute major announcements and launches across press, social and owned channels.
Drive CEO and founder amplification through podcasts, interviews, speaking and earned media.
Translate technical work into stories that attract talent, partners, customers and investors.