Head of Brand

Wellhub•New York, NY

5d•$142,643 - $178,304•Hybrid

About The Position

Wellhub is hiring a Head of Brand for its Marketing team to own the brand in the United States and translate the global brand strategy into locally relevant execution. This role will lead US brand strategy and activation as the company builds awareness in the market, working with global brand leadership and teams across Revenue Marketing, Advertising, Social Media, Demand Generation, User Growth, and Product Marketing. The role has visibility with senior leadership and C-level stakeholders and combines strategic ownership with hands-on execution. The Head of Brand will build awareness and consideration among US HR and benefits decision-makers and employees; lead brand campaigns, experiential programs, sponsorships, and events; manage the brand budget and external agency, media, and partner relationships; and use research, tracking, and competitive benchmarks to guide brand and investment decisions. The role also leads and develops the US Brand Marketing team, connects brand activity to pipeline and business results, reports results to senior stakeholders, and maintains consistent brand identity across US touchpoints. AI tools are expected to be part of day-to-day work. This is a hybrid position based in New York, NY, with office availability required once a month. Frequent travel for brand events is expected, including international travel and occasional short-notice travel or in-person meetings. The role supports Wellhub’s mission and emphasizes creating a supportive workplace that encourages wellbeing and work-life wellness.

Requirements

Proven experience in brand marketing, including team leadership.
Track record of building and executing US consumer brand strategy, including positioning, campaigns, and brand-led activations, with measurable impact on awareness or consideration.
Hands-on experience in experiential and event marketing, managing agencies, vendors, and local partners to deliver events and campaigns end-to-end.
Experience in US partnerships, sponsorships, or experiential marketing, with a strong local network of vendors and partners.
Ability to translate global brand guidelines into culturally relevant US execution while maintaining consistency with a global team.
Ability to balance strategic thinking with hands-on execution and build proactively in a fast-moving, ambiguous environment.
Strong communication skills and ability to adapt to senior global leadership and local teams.
Ability to work effectively across time zones with colleagues in Brazil and Europe.
People leadership experience focused on employee development and documented performance.
Regular use of AI tools in day-to-day work.
Fluent in English.
Availability for frequent travel for brand events, including short-notice and international travel, and for in-person meetings with little advance notice.
Availability to attend the New York office once a month.

Nice To Haves

Experience in high-growth environments, regionalized operations, or subscription businesses.
Experience in B2B2C, HR technology, employee benefits, or wellness.
Fluency in Spanish or Portuguese.

Responsibilities

Define and execute the US brand strategy in alignment with Wellhub’s global brand strategy and platforms.
Adapt global brand guidelines for US audiences, including campaign regionalization, tone of voice, and cultural nuance.
Build brand awareness and consideration among US HR and benefits decision-makers and employees.
Plan and deliver brand activations, experiential programs, sponsorships, and events end-to-end.
Manage agencies, vendors, local partners, sponsorship relationships, and media partners, including OOH, TV/CTV, and streaming.
Own the brand budget and maintain accountability for return on investment.
Use brand tracking, research, and competitive benchmarks to inform positioning and investment decisions.
Partner with Revenue Marketing, Demand Gen, User Growth, Social Media, and Product Marketing to connect brand activity to pipeline and business results.
Lead, develop, and manage the US Brand Marketing team, including performance management, career planning, and succession.
Use AI tools in research, strategy, content, and productivity, and encourage the team to use them.
Report brand results and learnings to senior stakeholders, including Directors and C-level leaders.
Ensure consistent visual and verbal brand identity across US touchpoints.
Remain hands-on in execution and provide support where needed.
Promote wellbeing and help create a supportive environment where colleagues feel comfortable caring for themselves and taking time off.

Benefits

Free Gold-level Wellhub membership, including access to gyms, studios, digital fitness programs, and wellness resources; option to add up to three family members.
Health, dental, and vision insurance.
Telehealth, care concierge, and Employee Assistance Program.
401(k) match.
Short-term and long-term disability insurance and life insurance.
Hybrid and remote work options.
One-time home office equipment reimbursement and a monthly work allowance for working from home.
Flexible schedules coordinated with leaders to suit time zones, team needs, and personal routines.
At least 25 days of paid time off per year, with an additional day per year of tenure up to five days, plus annual holidays and an extra holiday on the employee’s birthday.
Up to 12 weeks of 100% paid parental leave for all new parents; up to 18 weeks for parents giving birth, with a part-time ramp-back period.
Career development resources, including learning platforms, interactive sessions, personalized development roadmaps, and internal opportunities.
Eligibility for an annual bonus plan or sales incentive plan and a performance-based stock option program.