Head of Brand & Growth (Epillion)

the-talent-project.com•New York, NY

6d•$100,000 - $150,000•Remote

About The Position

Epillon is building the category of skin longevity, targeting the biology of skin aging through ingestible therapeutics. This is a science-led category creation effort aiming to define the space between skincare, longevity, and preventative health. The Head of Brand & Growth will be responsible for building Epillon's consumer brand and D2C engine from scratch, as well as developing the marketing strategies to sell to dermatologists and clinics. This is a hands-on, founding-team role focused on translating real science into compelling consumer narratives and driving demand through credible, content-led channels.

Requirements

Experience as an early marketing hire or founding marketer at a startup, with a track record of building marketing functions, processes, and brands from the ground up.
Proven experience building and scaling a consumer brand from early stage through commercial growth, ideally within beauty, wellness, health, longevity, or consumer healthcare.
Strong D2C and ecommerce expertise, including customer acquisition, conversion optimization, subscription models, lifecycle marketing, retention, and CRM.
Demonstrated success developing compelling brand positioning, messaging, and storytelling for science-backed or highly educational products.
Experience creating and executing multi-channel content strategies across social media, email, web, and community-building platforms.
Ability to translate complex scientific or clinical concepts into engaging, consumer-friendly marketing while maintaining credibility with healthcare professionals.
Experience marketing to both consumers and healthcare practitioners, including developing sales enablement materials, educational content, and professional marketing assets.
Highly analytical with a data-driven approach to measuring performance, optimizing campaigns, and making strategic marketing decisions.
Proficiency leveraging AI, automation, and modern marketing technology to increase speed, efficiency, and creative output.
Exceptional copywriting, communication, and creative direction skills with a strong eye for brand consistency and consumer engagement.
Entrepreneurial mindset with a bias for action, comfort operating in ambiguity, and the ability to thrive in a fast-paced, resource-constrained startup environment.
Ability to turn an idea into belief, building consumer demand for products that run on conviction (e.g., longevity, functional health, science-led wellness, derm, skincare, beauty with substance).
Comfort being scrappy, personally writing copy, making content, running channels, and shipping work without a large team or budget.
AI-native approach to using technology for shipping content, creative, and campaigns.
Comfort with science, including understanding biology and clinical papers to translate them into consumer-friendly and professional-respecting narratives.
Desire to be on a founding team taking a company from zero to something significant and owning a category from the front.

Responsibilities

Build the category narrative by translating scientific concepts into engaging consumer stories.
Develop the Epillon brand from the ground up, defining its positioning, voice, and identity.
Drive demand through owned and earned channels, focusing on organic growth, founder-led authority, creator credibility, and compounding educational content.
Set the strategy and create content for channels including Instagram, TikTok, YouTube, email, and the website, utilizing AI and automation for high-volume production.
Own the consumer demand number, managing funnels, conversion, lifecycle, retention, and the transition from waitlist to launch.
Equip the practitioner channel by building brand assets, content, and materials that establish credibility with dermatologists and clinics.
Collaborate closely with the clinical team to ensure consumer demand and clinical credibility reinforce each other, thinking in terms of integrated ecosystems.