Head of Brand & Community - Modern AI Platform

Modern AI

1d•Remote

About The Position

Modern is an AI-native data and intelligence platform for commerce brands, and an ai Residency that runs on it every day. The ai Residency team operates a portfolio of DTC brands using this exact platform: attribution, cohort analysis, media mix, creator performance, lifecycle. Every feature has already survived contact with real P&Ls and real clients before it reaches anyone else. This means you'll have a constant supply of real data, real results, and real operator stories to build content from. Modern should be the company operators can't stop talking about. The platform they feel behind for not using yet. The product earns that reputation; the market doesn't know it yet. Your job is to close that gap. You own how Modern shows up publicly and how demand gets created. Social is the center of gravity. The day-to-day craft of this job is content and community across platforms, and everything else extends from it. The hard part of this role is audience. You're talking to two groups at once: AI-native builders and technical operators who will judge us instantly on whether we actually know what we're talking about, and brand owners doing $5M–$50M who care about one thing: does this make me money. Content that impresses the first group often alienates the second. You need to speak to both without sounding like you're hedging, and know which platform is for which.

Requirements

5+ years in social media, with B2B SaaS or AI experience.
Strong writing skills with a distinct voice, capable of sharp and specific content rather than generic messaging.
Deep understanding of the AI landscape, including current capabilities and the ability to explain them in terms of outcomes.
Proficiency in using AI tools in your own workflow.
Understanding of commerce operators, their daily challenges, anxieties, and what makes them dismissive of marketing.
Ability to produce content independently, including scripting, filming, editing, and basic graphic design.
Experience with communities, either by building/growing one or being a genuine participant.
Ability to connect content to business outcomes and honestly report on success.
B2B commerce-tech or martech experience is ideal.

Nice To Haves

Experience building a founder's personal brand from near-zero.
Experience running an influencer or creator program in B2B.
Experience launching a newsletter or podcast that gained traction.
Experience with e-commerce, DTC, or marketing analytics.
Having your own audience in the AI or commerce space.
Experience building automation or agentic workflows to scale content production.

Responsibilities

Content strategy and execution across every platform (LinkedIn, X, TikTok, Meta, YouTube, Reddit, and wherever the conversation moves next), with a distinct approach for each.
Writing, filming, editing, and shipping content; this is a hands-on role.
Community building by showing up in places operators already are (Reddit threads, Slack and Discord communities, comment sections, DMs) and building relationships rather than broadcasting. Eventually, building a space of our own.
Ghostwriting, coaching, and building a consistent presence for executives on LinkedIn and X to leverage founder and executive brand.
Sourcing, vetting, and managing relationships with AI-native creators and commerce operators for AI creator and influencer partnerships, turning these relationships into pipeline.
Demand generation beyond social, including newsletters, podcasts, video series, webinars, and events/conference presence, deciding which are worth doing and proving their value before scaling.
Turning aggregate commerce performance data and a portfolio of brands with real outcomes into content such as benchmark reports, teardowns, trend analysis, and 'here's what actually happened when' posts.
Defining and measuring success beyond follower count, including reach, engagement, site traffic, signups, pipeline influenced, and community growth.