Head of Agent Channel Marketing

Next Insurance•Boston, MA

59d•Remote

About The Position

ERGO NEXT's mission is to help entrepreneurs thrive by building the only technology-led, full-stack provider of small business insurance in the industry. We are transforming the customer experience by taking on the entire value chain. Since 2016, we have helped hundreds of thousands of small business customers across the United States get fast, customized, and affordable coverage. We are backed by industry leaders in insurance and tech and are looking for talented individuals to join our growing team.

Requirements

5+ years of experience in marketing to independent agents.
Understand how to drive performance marketing campaigns and track their success.
Experience managing direct reports and cross-functional partners.
5+ years of experience managing or overseeing SEM campaigns.

Responsibilities

Create and execute the overall marketing and advertising strategy for the agent channel, including partnering with the insurance team on new product and sector launches.
Work with the marketing teams of national brokers, agency group partners, and wholesalers to create and deliver co-sponsored marketing campaigns.
Develop performance marketing processes to analyze the success of campaigns.
Create and oversee the marketing budget for the agent channel.
Manage and oversee key personnel such as marketing managers, copywriters, graphic designers, and other stakeholders that drive growth in the agent channel, including providing OKR management, creative direction, content creation or briefs, final approvals, and implementation.
Manage the convention exhibitor strategy, organizing calendar, logistics, swag purchasing, and more.
Oversee and manage external advertising strategy, including analyzing results, creating ad copy and assets, and collaborating with Google and Bing SEM teams.
Create marketing assets for the sales team, including training presentations, flyers, and promo videos.
Oversee incentive programs, gifts, and promotional gifting.
Collaborate with PR and social media teams for external communications.
Collaborate with other key stakeholders such as product, sectors, and IPM to align their release efforts with our communication and marketing strategy.