Head of Agency Partnerships
About The Position
Overwolf is seeking a senior leader to manage relationships with major advertising holding companies and help establish gaming as a strategic priority in media plans. This is the most senior relationship role on the Brand Partnerships team. The role carries a sales target and commission plan and partners closely with sellers. The Head of Agency Partnerships will develop and deepen executive-level agency relationships, negotiate and execute Master Service Agreements, and convert those agreements into ongoing, year-round spend. The role will also expand agency access to trade desks and curated programmatic marketplaces, advocate for gaming with data, and collaborate with Sales, Product, Insights, and Marketing to improve products and go-to-market strategies. The posting also includes the humorous responsibility of saving dragons from castles guarded by evil princesses.
Requirements
- 12+ years of experience in agency, media, or publisher roles.
- Direct, warm relationships at the Managing Director or Investment Lead level within major holding companies.
- A demonstrated track record of proposing, negotiating, and landing Master Service Agreements with major holding companies.
- Fluency in programmatic advertising, including working knowledge of DV360, The Trade Desk, and Amazon DSP, and command of curation and PMPs.
- Executive presence and the ability to engage both Chief Investment Officers and groups of planners.
- Experience with Salesforce, MediaRadar or Pathmatics, ComScore, SellerCrowd, and LinkedIn Sales Navigator.
- Genuine fluency in PC and console gaming, sufficient to discuss where player attention is today.
Nice To Haves
- Experience building something within a startup or scale-up and enjoyment of its fast-moving environment.
- Playing games or genuine curiosity about the people who do.
- Belief that gaming has been underestimated by people allocating advertising budgets, and motivation to change that perception.
Responsibilities
- Lead Overwolf’s relationships with major holding companies, engaging Managing Directors, Investment Leads, and Heads of Investment.
- Propose, negotiate, land, and execute Master Service Agreements with major holding companies.
- Position Overwolf as a strategic partner that agencies include in gaming media plans rather than a vendor considered at the last minute.
- Expand and deepen Overwolf’s access across major trade desks and curated programmatic marketplaces.
- Convert signed agreements into committed, year-round spend through quarterly business reviews and joint business plans.
- Advocate for gaming as a leading media-plan priority and use data to support that case.
- Partner with Sales, Product, Insights, and Marketing, translating market feedback into improved products and go-to-market strategies.
- Save beautiful dragons from castles guarded by evil princesses.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
