Head of Agency Partnerships

Overwolf•New York, NY

About The Position

Overwolf is seeking a senior relationship leader to lead its partnerships with major advertising holding companies and help establish gaming as a strategic priority in media planning. This is the most senior relationship role on the Brand Partnerships team, with direct revenue responsibility and a commission plan. The role focuses on building trusted relationships with senior agency decision-makers, negotiating long-term agreements, and turning individual campaigns into sustained partnerships. The Head of Agency Partnerships works across Sales, Product, Insights, and Marketing to translate market feedback into stronger products and go-to-market strategies.

Requirements

  • 12+ years of experience in agency, media, or publisher roles.
  • Direct, established relationships at the Managing Director or Investment Lead level within major holding companies.
  • Demonstrated experience proposing, negotiating, and securing Master Service Agreements with major holding companies.
  • Fluency in programmatic advertising, with working knowledge of DV360, The Trade Desk, and Amazon DSP, and strong knowledge of curation and private marketplaces (PMPs).
  • Executive presence and the ability to engage both Chief Investment Officers and teams of planners.
  • Experience with Salesforce, MediaRadar or Pathmatics, ComScore, SellerCrowd, and LinkedIn Sales Navigator.
  • Genuine familiarity with PC and console gaming sufficient to discuss where player attention is concentrated.

Nice To Haves

  • Experience building something within a startup or scale-up environment.
  • Personal gaming experience or genuine curiosity about gamers.
  • Belief that gaming is underestimated by media decision-makers and motivation to help reframe its value.

Responsibilities

  • Lead relationships with major holding companies, engaging Managing Directors, Investment Leads, and Heads of Investment.
  • Propose, negotiate, secure, and execute Master Service Agreements with major holding companies.
  • Position Overwolf as a strategic partner agencies include in gaming media plans.
  • Expand and deepen Overwolf’s access across major trade desks and curated programmatic marketplaces.
  • Convert signed agreements into committed, year-round spending through quarterly business reviews and joint business plans.
  • Advocate for gaming as a leading media-plan priority and support the case with data.
  • Partner with Sales, Product, Insights, and Marketing to turn market feedback into improved products and go-to-market strategies.
  • Carry a revenue target and participate in a commission plan.
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